Position Overview:
The Public Relations Assistant will be responsible for supporting the department in driving external awareness to establish the UNIQLO LifeWear brand in the U.S. through earned media efforts spanning traditional editorial channels and influencer relationships to generate high quality coverage.
Job Description:
You will…
- Support in coordinating and tracking all editorial samples loans and VIP dressing requests from initial outreach to final press coverage
- Maintain inventory of seasonal sample sets and execute all product pulls from store and warehouse as needed
- Ensure showroom, sample closet, and archive closets are organized and maintained at high standard
- Support in maintaining PR and Marketing calendars inclusive of press release news, product launches and pitching schedules aligned with key marketing priorities
- Organize and maintain necessary assets, imagery, and other PR related materials
- Support in the development of press, and influencer target lists, while maintaining, organizing, and updating existing lists
- Support with distribution of all organic gifting and seeding projects
- Timely, thorough, and accurate communication regarding collection sample requests, hi-res image requests and credit requests
- Timely packing, sending and return coordination of all incoming and outgoing PR samples
- Responsible for restocking Communications & Marketing office with sample trafficking materials
- Assist with logistics and on-site responsibilities for press and influencer events, and Live Station production.
- Assist in compiling internal and external reports including weeklies, monthlies, seedings, special projects, and event recaps
- Monitor and report on competitor brand activity, as well as culturally relevant events, VIPs, and other tentpole moments
- Maintain a keen understanding of relevant industry related news and trends
You are…
- Organized – organizational skills, project management skills and ability to multitask are the foundation of everything you do
- Creative— Challenge conventional methods and open to new ideas
- A critical thinker—Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
- Enterprising— Seek to take up and start new projects.
- Driven for Results— Push projects to completion with a sense of urgency to achieve key KPIs and business goals
Personable – able to build and maintain significant relationships with internal and external stakeholders
Requirements:
- Bachelors Degree in Public Relations, Communications, Marketing, or related fields.
- 1-2 years of public relations experience, preferably at an agency or in-house environment related to fashion and lifestyle brands
- An understanding of the global media landscape within the fashion/lifestyle arena and experience working with stylists and editors
- Demonstrated ability to work effectively both autonomously and collaboratively
- Strong verbal and written communication skills
- Collaborative team player with a fantastic can-do attitude
- Excited to work in a fast-paced environment with constant change
- Sharp attention to detail and organization
- Resourceful and proactive work ethic
- Strong computer skills: Microsoft Office (Outlook, Word, Excel, Powerpoint), Google (Drive, Docs, Sheets, Slides, Forms), Launchmetrics, MuckRack, DMR, Mavrck and other media/influencer monitoring platforms
- Experience and proficiency using social networking platforms (Meta, TikTok, Youtube, etc.)
Pay range: $20.00 – $25.00 hourly*
*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.
As an Equal Opportunity Employer, UNIQLO USA does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.
UNIQLO
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