Marketing Manager
Permanent/Full Time
Redwood City CA (HYBRID)
Benefits:
- Competitive salary based on experience
- Opportunity to create impact in a high growth startup environment
- Employee healthcare benefits includes medical, dental, vision insurance
- Paid time off
- Employee Referral bonus
- Monthly team-building activities and happy hours
- Stock in an early-stage fast-growing startup company
You will be responsible for developing content and supporting marketing campaigns, creative messaging, and managing the brand across the entire user journey and all marketing channels. You will work closely with the internal creative team to manage briefs, plan messaging, and develop insights to drive user engagement. You will strive to produce great work that delivers on our brand stories and be responsible for helping build brand consistency across the organization.
Responsibilities:
- Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign up forms and gated content throughout the larger website
- Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more.
- Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
- Ensure prompt, accurate, and error-free communication with customers to build loyal relationships and minimize unsubscribes
- Work with leadership to determine goals; report on sales revenue generated from email marketing efforts
- Maintain email database
- Upgrade email sends through sourced graphics, customization, calls-to-action, and additional advanced features
- Ensure emails follow industry standards and privacy policies
Requirements:
- 1-3 years of lifecycle or customer marketing experience preferably in the tech, mobile app, or gaming industry.
- You’re entrepreneurial. You’re a self-starter, and ambiguity or lack of process don’t get in the way of getting things done.
- An excellent writer. You should love bringing ideas to life with just the right words.
- Expertise managing end-to-end engagement campaigns.
- Track record of building and executing data driven marketing campaigns across various communication channels.
- Familiarity with A/B testing, experiment design, and marketing campaign analysis.
- Strong project management and planning skills.
- Proficiency in MS Excel or Google Sheets.
- Ability to work in a fast-paced, multi-project environment.
Pikemann
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