Job Responsibilities:
1. Stay current with local market trends, identify product ideas, and find category/hot item breakthroughs to improve performance.
2. Write planning proposals from a functional/narrative/series perspective to create named creative products with a sense of series.
3. Research consumer behavior, collect and summarize local market product data, analyze and capture hot items, and assist in optimizing existing categories.
Qualifications:
1.Bachelor’s degree or above, English as a working language, arts major, or marketing major is preferred.
2.Experience in advertising companies/brand planning, excellent copywriting planning skills, unique insights into creativity, and good strategic thinking.
3.Familiarity with and love for retail industry/fast-moving consumer goods business models; relevant product planning experience is preferred.
4.Strong market analysis, marketing, and promotion ability and good interpersonal communication and coordination skills.
5.Proficient in using Office software such as Word, Excel, and PPT.
MINISOLife
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