Marketing Analytics Manager
San Diego, CA (Remote Eligible – Preference for SoCal)
$130-150k
This exciting hybrid biotechnology and sustainability brand is looking to hire a Manager of Marketing Analytics who will establish, lead and scale their marketing analytics program. This is a critical role within the business and will directly impact sales and growth.
ROLE OVERVIEW – MARKETING ANALYTICS MANAGER
- Own the marketing analytics program end-to-end
- Develop reporting capabilities and present recommendations to leadership teams
- Partner with marketing, finance, and brand teams to identify KPIs, set up dashboards showcasing KPI performance, and produce insightful analysis
- Analyze marketing metrics, identify trends, opportunities, and anomalies – look for opportunities to optimize conversion, and increase LTV and Average Order Value
- Develop strategic customer segmentation to aid in the growth of revenue and repeat purchase rate by improving retention
- Manage ad hoc requests from leadership
SKILLS AND EXPERIENCE
- Minimum of 3+ years’ experience in marketing analytics with experience working for a D2C / subscription / consumer brand
- Bachelor’s degree preferably from a quantitative field – economics, mathematics, statistics, etc
- Experience analyzing marketing channel performance – search, social, display, etc
- Ability to consolidate data inputs from different web analytics tools
- Ability to manage large complex data sets and draw concise, actionable insights that are presented with confidence
- Excellent knowledge of SQL and Google Analytics (GA4 preferred)
- Experience using a BI tool to develop impactful visualizations
Harnham
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