Manager, Paid Search – Marketplace Team

At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, “Save Money. Live Better,” we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable – and we have Walmart’s sales data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart’s overall growth strategy.

Walmart Connect is dedicated to driving measurable outcomes for our suppliers, sellers, merchants, stores, GMs, brand advertisers, and agencies. Our full funnel ad solutions leverage Walmart’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with Walmart consumers, and convert Walmart consumers to shoppers.

As a Paid Search Manager within the Walmart Connect Sales Organization, you will help analyze and optimize our 3rd party suppliers’ search campaigns to meet their marketing objectives, drive revenue growth, and foster product improvements. You will work closely with the Sales team, Account Management, Campaign Management, and API/Ad Tech partners and be responsible for developing and implementing strategies, managing budgets and bids, optimizing account configuration, keyword targeting and reporting/insights.

The ideal candidate will have a strong understanding of the media/retail media industry and a background in the paid search landscape. This is an analytical and revenue focused role solely dedicated to the search product.

Responsibilities:

• Monitor performance of Sponsored Products and drive one-to-many activities to improve performance for optimal ROI and supplier [advertiser] satisfaction.
• Identify domain, brand, category, and campaign trends to provide analysis to support incremental budget requests from our suppliers to grow and stabilize investment.
• Participate in establishing business plan objectives with Account Managers and Campaign Managers
• Define performance and optimization process & best practice guidelines and create robust knowledge base for internal/external use
• Own the relationship with our senior client stakeholders aiming for high client satisfaction and retention
• Reach and exceed KPIs established in partnership with suppliers, retain advertisers/revenue and reduce churn.
• Responsible for owning the key metrics focused towards driving exponential growth of search.
• Monitor account performance and ensure accurate billing and forecasting to ensure the financial health of accounts
• Accountable for thought leadership activity both with the client and internally, putting forward new topics of interest and championing creative strategic thinking
• Collaborate closely with API platform partners to act in the best interest of the client to drive performance
• Utilize Tableau and other internal dashboards to analyze opportunities, identify patterns and implement proactive solutions including improvements across WMC Search Platform UI, tools, and processes.
• Proactively identifies growth opportunities for suppliers [advertisers] search investments and proposes solutions to improve ROI.

Qualifications:

• Bachelor’s degree in Business, Analytics, Statistics, or related field and 2 years’ experience in data analytics, project management, business, or related area OR 4 years’ experience in data analytics, project management, business, or related area.
• 3-5 years work experience in the advertising industry with focus in paid search, retail search and/or eCommerce.
• High level of comfort with direct client interaction, including presentations and strategic recommendations, with the ability to translate technical concepts into client-friendly language
• Experience in developing media strategies based on data, insights, and analytics.
• Strong experience in Google Ads, Bing, Yahoo!, Amazon, Co-op Advertising and all paid search terminology and key tools (e.g., AdWords, AdCenter, Retail Search, etc.).
• Strong analytic and quantitative skills that enable you to use data to develop, validate and measure search campaigns.
• Strong knowledge of keyword bidding strategies, budget cap management and optimization tactics
• Experience with API and Self-Serve platforms is a plus
• Experience developing or overseeing quantitative analysis and delivering actionable insights.
• Ambitious, self-starter mentality and entrepreneurial spirit with a strong drive for excellence and delivery of results.
• Ability to work at all levels with an eye for detail to achieve quality & process goals, actively translates Walmart’s core values into everyday practices.
• Strong communication/interpersonal skills and able to build relationships and influence cross-functionally.

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity – unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

Walmart Connect