JOB TITLE: Art Director
REPORTS TO: Vice President of Marketing
DEPARTMENT: Marketing
OVERVIEW
We are seeking a highly creative and experienced Art Director to lead the visual and creative department at Summer Fridays. As the Art Director, you will be responsible for managing the overall visual identity of the brand across all touch points, including digital, social, print, packaging and retail. You will be responsible for managing direct reports and agencies to ensure the delivery of exceptional visual and creative work that aligns with Summer Fridays’ brand standards.
RESPONSIBILITIES
- Lead the development and execution of the brand’s visual and creative strategy across all channels, including digital, social, print, packaging and retail
- Collaborate with cross-functional teams (including Founders, Marketing, Product Development, Digital and Sales) to ensure consistent messaging, alignment to brand standards and all touch points are optimized for performance
- Manage and mentor direct reports to ensure the delivery of exceptional visual and creative work
- Evaluate, select, brief and collaborate with external agencies and vendors as needed to ensure the delivery of high-quality work that aligns with brand standards
- Develop and maintain brand guidelines and standards to ensure consistent execution of visual and creative assets
- Oversee the production of all visual and creative assets, including but not limited to, photo shoots, videos, digital ads, brand website, social media content, OOH, packaging and in-store displays
- Oversee in-store visual merchandising to ensure consistent execution of brand standards and elevate the brand’s in-store shopping experience
- Oversee packaging in partnership with our creative agency, ensuring that all concepts are visually appealing, aligned with overall brand identity, feature/benefit-focused and compliant with packaging and regulatory specifications
- Stay up-to-date with industry trends and best practices to ensure the brand remains innovative and competitive
- Concept and design assets as needed
- Other responsibilities and tasks as needed and assigned
REQUIREMENTS
- Bachelor’s degree in Graphic Design, Fine Arts, or related field
- 10+ years of experience in art direction, creative direction, or related field
- Strong portfolio showcasing visual and creative work for beauty, fashion or lifestyle brands
- Experience managing a team and mentoring direct reports
- Excellent communication, collaboration, and project management skills
- Knowledge of design software (Adobe Creative Suite) and experience managing photo shoots and video production
- Knowledge of current industry trends and best practices in beauty, fashion, and lifestyle
- Highly organized, detail-oriented and a problem solver
- Able to thrive in a fast-paced, startup environment
- Must be based in Los Angeles and able to commute to an office 1-2 days per week
Summer Fridays
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