Sr. Manager Email
A360 Media is looking for a highly experienced and entrepreneurial business and newsletter development leader. Your primary responsibility will be to accelerate audience growth, newsletter engagement and build the newsletter business exceeding subscriber and revenue goals.
Serve as the subject matter expert (or SME) for newsletters which includes all operational aspects of sending newsletters via our ESP vendor, building the newsletter products for advertising and sponsorship, producing analytics designed to inform edit teams with meaningful insights and meet strategic goals for session and revenue growth.
We are looking for an experienced ad product and business development leader who is a team player and has proven record of productizing and monetizing newsletters. Our newsletters reach a highly valuable and rapidly growing 3mm+ base across multiple newsletters products within our network of Entertainment and Lifestyle sites
Responsibilities
- Serve as subject matter expert on all newsletter products.
- Build a robust newsletters audience growth plan, drive revenue, create ad sponsorship newsletter products and business plan
- Identify new advertising and sponsorship product opportunities, and work with edit, product, and technology teams to create and innovate on new products.
- New product development to secure new revenues.
- Partner with the broader sales teams to ensure that newsletter pitches are integrated in relevant RFPs and relevant client conversations.
- Effectively manage and communicate goals, revenue, and strategy for newsletters with internal teams with regular meetings and communication plans.
- Use data and analytics tools to advise all internals teams in order to meet strategic department goals
Qualifications
- 1-3 years of experience in ad product, business development and/or partnerships role focused on driving advertising revenue via newsletters
- Proven experience in the newsletter and digital media publishing industry
- Excellent strategy and execution expertise.
- Track record in packaging newsletter products and driving new revenues
- Ability to think strategically, gain input and buy-in from stakeholders, and follow through
- Established industry relationship with advertisers and brands is plus
Salary Range: $60,000 – $75,000
accelerate360
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