The Associate AD/Director of Marketing & Fan Engagement of the Ryan Center and URI Athletics is responsible for the successful oversight and management of cross functional Ryan Center and URI Athletics Marketing Departments. Management and Oversight of marketing and promotional initiative’s including Men’s and Women’s Basketball, Football as well as all Olympic sports and all Ryan Center and Boss Ice Arena events and programs. Oversight and management include supervision of four (4) full-time marketing staff including Director of Athletics Marketing, Director of Athletics Production & Marketing & Fan Engagement, Creative Content Director and Venue Marketing Manager as well as venue and athletics interns.
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Salary: $75,000 – $85,000
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For FT roles:Â Â Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
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For PT roles: Benefits: 401(k) savings plan and 401(k) matching.
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Essential Job Functions
- Serves as a member of Ryan Center Senior Staff and the Athletics Associate Team, with direct reporting to the General Manager of Ryan Center & Athletic Director.
- Serve as day-to-day liaison with multi-media rights holder to coordinate corporate sponsor sale, renewals, prospecting, research and fulfillment by supporting and challenging Learfield team to maximize partnerships opportunities.
- Serve as liaison for Athletics and Venue for as it relates to university non-alcoholic beverage provider (currently Coca Cola).
- Budget Oversight of the Venue and Athletics Marketing Budget.
- Ensures collaborative synergy with direct reports and in partnership with Associate AD Development, Associate AD, Communications and New Media, Associate AD of Ticketing and GM of Rhody Sports Properties and others.
- Provide strategic direction for licensing and branding efforts to push the Rhode Island brand in the community via retail partners for merchandise, apparel and group licensing for student-athlete NIL etc.
- Provide strategic direction to the Fan Experience & Marketing staff.
- Provides strategic leadership for the growth of spirit programs, band and pep band.
- Oversee the venue marketing manager to assist in the creation and implementation of marketing campaigns for various concerts and events, to maximize event awareness and revenue.
- Oversee the venue marketing manager to assist in the implementation of the marketing plan for events put together by the Marketing Department, including media buying, trade, public relations, grassroots, third party relationships, and community events, etc
- Oversee the venue marketing manager to coordinate all trade and third-party retail efforts including relationship building, contract execution, and idea generation
Intellectual/Social, Physical Demands and Work Environment
- The intellectual/social, physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Intellectual/Social Demands
- While performing the essential functions of this job, the employee is continuously asked to multi-task under time limits. Position requires constant attention to precise details and accuracy of specified standards including: following simple to complex (more than 3 steps) instructions, and concentration which frequently extends beyond 30 minutes at a time.
- Employees in this role will constantly be in leadership role; requiring directing others either verbally or in writing to complete tasks in prescribed time frame. This position also requires constant use of interpersonal skills including: ability to direct/motivate/inform staff and foster collaboration, being able to recognize and resolve conflicts, being able to openly communicate in writing and verbally with clients.
Physical Demands
- While performing the essential functions of the job, the employee constantly operates a computer and other office devices such telephones, copy machines, fax machines, etc; occasionally moves about inside the office to access storage areas, cabinets and office machinery; constantly moves about the arena and event sites before, during and after events to service clients and supervise staff; constantly communicates via telephone, email and in-person with others to exchange accurate
information.
Work Environment
- The duties of this position are performed indoors and occasionally outdoors in the weather conditions prevalent at the time. The noise level in the work environments is usually moderate to loud during events and minimal during non-even times.
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- Bachelor’s degree from an accredited college/university in Marketing, Public Relations, Communications, Sports Management or related field.
- Five years of full-time demonstrated experience in communications, creative services, graphic design, oversight, marketing, promotions, select revenue generating areas, in the field of athletics/sports management.
- Understanding of venue relations/venue management.
- Computer, collaboration, graphic design, game production (scripts, audio, video, etc.), strategic social media management, and brand management experience required.
- Excellent organizational, problem solving and communication skills required.
- Strong attention to detail with ability to create and maintain very specific timelines.
- Ability to design marketing materials; proficient in use of Microsoft Office products and Adobe Creative Suite.
- Assertive, outgoing, hard-working, resourceful, as well as an independent thinker.
- Ability to lead, supervise, and mentor marketing, game operations and spirit squad staff/members.
- Ability to work early mornings, nights, weekends and holidays in addition to traditional business hours, is required.
- Possession of, or ability to obtain, a valid drivers’ license
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