Director, Lifecycle Marketing
Location: Austin, TX
WIN Reality has an exciting opportunity for a Director, Lifecycle Marketing to join our growing marketing team! We are looking for a hands on Lifecycle Marketing leader that has experience building campaigns and strategies in the DTC product space. This role will have a huge impact on a number of different revenue channels as we continue to scale and retain our B2C SaaS customer base.
RESPONSIBILITIES:
- Build, create, and drive WIN Reality’s lifecycle marketing function for email/CRM, SMS, VR Application, cross channel programs, and related platforms
- Partner with cross functional teams to build roadmaps, identify opportunities, and develop optimization loops across the customer lifecycle, with a focus on personalization and engagement
- Develop and refine the customer experience roadmap, multi-channel lifecycle campaigns, from inception to launch to optimization
- Partner with creative teams to maximize content in order to achieve business objectives, while also having the ability to independently execute on initiatives
- Continuously A/B test and optimize campaigns to drive incremental gains in conversion and retention
- Develop a reporting structure that values incremental results of lifecycle initiatives in order to communicate outcomes to leadership stakeholders.
- Report on KPIs for lifecycle marketing channels
- Partner with Data Analytics teams to develop high value campaigns that have direct correlation to revenue channels.
- Stay up to date on changing global privacy and compliance laws that impact marketing and customer communications
.
QUALIFICATIONS:
- 7-10 years marketing experience with at least 3+ years of lifecycle management experience
- Experience building a high-impact revenue channels through lifecycle marketing campaigns that deliver results
- Proven success designing, implementing, and iterating on lifecycle marketing initiatives in a D2C subscription business
- Extensive experience with engagement strategies and channels
- Proven success working cross-functionally with internal business partners, including data analytics, creative, and marketing teams
- Excellent written and verbal communication skills; comfortable presenting and speaking in front of executive leaders.
- MS/MBA in Marketing, Marketing Analytics, or related field.
- Previous work history in D2C, subscription, entertainment, tech, or sports is a plus
Sports have a rich heritage of transcending traditional boundaries in pursuit of winning. Winning is why people of diverse specialties, beliefs, and backgrounds come together. That is why WIN Reality is committed to diversity. We are committed to fielding the best team possible which is why all applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
WIN Reality
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