Log InSign Up
HomeDirector, Lifecycle Marketing

Director, Lifecycle Marketing

$$$

Director, Lifecycle Marketing

Location: Austin, TX

WIN Reality has an exciting opportunity for a Director, Lifecycle Marketing to join our growing marketing team! We are looking for a hands on Lifecycle Marketing leader that has experience building campaigns and strategies in the DTC product space. This role will have a huge impact on a number of different revenue channels as we continue to scale and retain our B2C SaaS customer base.

RESPONSIBILITIES:

  • Build, create, and drive WIN Reality’s lifecycle marketing function for email/CRM, SMS, VR Application, cross channel programs, and related platforms
  • Partner with cross functional teams to build roadmaps, identify opportunities, and develop optimization loops across the customer lifecycle, with a focus on personalization and engagement
  • Develop and refine the customer experience roadmap, multi-channel lifecycle campaigns, from inception to launch to optimization
  • Partner with creative teams to maximize content in order to achieve business objectives, while also having the ability to independently execute on initiatives
  • Continuously A/B test and optimize campaigns to drive incremental gains in conversion and retention
  • Develop a reporting structure that values incremental results of lifecycle initiatives in order to communicate outcomes to leadership stakeholders.
  • Report on KPIs for lifecycle marketing channels
  • Partner with Data Analytics teams to develop high value campaigns that have direct correlation to revenue channels.
  • Stay up to date on changing global privacy and compliance laws that impact marketing and customer communications

.

QUALIFICATIONS:

  • 7-10 years marketing experience with at least 3+ years of lifecycle management experience
  • Experience building a high-impact revenue channels through lifecycle marketing campaigns that deliver results
  • Proven success designing, implementing, and iterating on lifecycle marketing initiatives in a D2C subscription business
  • Extensive experience with engagement strategies and channels
  • Proven success working cross-functionally with internal business partners, including data analytics, creative, and marketing teams
  • Excellent written and verbal communication skills; comfortable presenting and speaking in front of executive leaders.
  • MS/MBA in Marketing, Marketing Analytics, or related field.
  • Previous work history in D2C, subscription, entertainment, tech, or sports is a plus

Sports have a rich heritage of transcending traditional boundaries in pursuit of winning. Winning is why people of diverse specialties, beliefs, and backgrounds come together. That is why WIN Reality is committed to diversity. We are committed to fielding the best team possible which is why all applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

WIN Reality

Related jobs:

Women’s Board Assistant

Job Description
An exciting opportunity is available for a Women’s Board Assistant to support daily operations and talent management. The ideal candidate will be organized, detail-oriented, and capable of thriving in a fast-paced environment. Previous agency experience is preferred but not required.

Job Responsibilities

  • Provide administrative support to the Women’s Board team

  • Coordinate scheduling and communication with talent and clients

  • Maintain and update talent portfolios and records

  • Assist with bookings, contracts, and follow-ups

  • Handle general office duties as needed

Requirements

  • Strong organizational and multitasking skills

  • Excellent written and verbal communication abilities

  • Proficiency in office software and scheduling tools

  • Previous agency or entertainment industry experience preferred

Compensation

  • Competitive pay (details provided upon application)

Film Crew and Equipment Needed for Upcoming Production

Job Description
A film production is seeking experienced crew members and essential equipment support for an upcoming shoot. The production requires a package truck and a skilled crew to ensure a smooth and professional filming process. This is a great opportunity for film professionals to join a collaborative set and contribute their expertise to a successful project.

Job Responsibilities

  • Provide and operate a fully equipped package truck for production needs

  • Work collaboratively with the production team to execute lighting, grip, and set requirements

  • Assist with setup, operation, and breakdown of production equipment

  • Ensure all gear is properly maintained and functioning throughout the shoot

  • Support all departments in meeting production deadlines and creative goals

Requirements

  • Experience as a gaffer, key grip, swing, or HMU on professional film sets

  • Access to necessary tools and gear for assigned role

  • Strong teamwork and communication skills

  • Ability to work in a fast-paced production environment

  • Reliable and punctual with a commitment to the project schedule

Compensation

  • Pay based on role and experience

  • Meals and on-set amenities provided

  • Networking opportunity with other industry professionals

Wardrobe Assistants – Freelance Opportunities

Job Description
Casting directors are seeking skilled wardrobe assistants for freelance opportunities aboard Color Magic. This role focuses on costume care, including laundry, repairs, and minor alterations, ensuring all garments are performance-ready.

Job Responsibilities

  • Handle costume laundry, ensuring all pieces are clean and performance-ready

  • Perform repairs and minor alterations as needed

  • Maintain costume quality and organization throughout the contract

  • Collaborate with the production team to meet wardrobe needs efficiently

Requirements

  • Experience in costume or wardrobe management preferred

  • Ability to perform sewing, repairs, and alterations

  • Flexibility to work within an onboard schedule

  • Professional and detail-oriented approach to costume care

Compensation

  • Flexible onboard schedule

  • Contractor status (not crew)

  • Private cabin accommodation

  • No cruise duties, crew drills, or IPM requirements

Job Description

Seeking a skilled Sound Recordist and a Driving Production Assistant for an upcoming documentary/PSA project. The production will take place in Philadelphia, PA and Pittsburgh, PA, requiring a small but dedicated crew to capture high-quality audio and ensure smooth production logistics on set.


Job Responsibilities

Sound Recordist:

  • Record and monitor high-quality production sound during filming.

  • Operate boom microphones, lavaliers, and other audio equipment.

  • Maintain organized sound files and deliver daily backups.

  • Troubleshoot audio issues quickly and effectively.

Driving Production Assistant:

  • Safely transport crew, cast, and equipment between locations.

  • Assist with on-set tasks, including equipment setup and breakdown.

  • Support production team with errands, pickups, and deliveries.

  • Ensure production vehicles are clean, fueled, and ready for use.


Requirements

Sound Recordist:

  • Previous experience in documentary or commercial production.

  • Proficiency with professional audio gear and field mixers.

  • Strong attention to detail and ability to adapt to on-location challenges.

Driving Production Assistant:

  • Valid driver’s license with a clean driving record.

  • Previous on-set production experience preferred.

  • Ability to lift and move production equipment.

  • Strong work ethic, reliability, and problem-solving skills.


Compensation

  • Paid positions; rates to be discussed based on experience and role.

Marketing Coordinator – Team Socials

Job Description
A dynamic and creative Marketing Coordinator is needed to lead innovative social media campaigns and elevate the voice of a sports entertainment brand. This role is perfect for someone who thrives on breaking the rules of traditional marketing, creating unique fan experiences, and bringing a bold vision to life. You’ll collaborate with a passionate creative team to develop engaging social content, grow the brand’s presence, and inspire audiences year-round.

Job Responsibilities

  • Plan, create, and schedule high-impact social media content across multiple platforms.

  • Drive brand storytelling with fun, engaging, and unconventional ideas.

  • Collaborate with the creative team to bring unique fan experiences to life online.

  • Monitor trends on TikTok, Reels, Threads, and other platforms to keep content fresh and relevant.

  • Engage with the fan community to foster interaction and loyalty.

  • Maintain brand standards while experimenting with creative concepts.

Requirements

  • Proven passion for social media marketing and creative storytelling.

  • Strong understanding of trending social platforms and digital engagement strategies.

  • Ability to work under tight deadlines while maintaining high-quality output.

  • Collaborative spirit with excellent communication skills.

  • Self-driven, adaptable, and committed to pushing creative boundaries.

Compensation

  • Competitive pay, commensurate with experience.

  • Opportunity to work in a high-energy, innovative sports entertainment environment.

Job Description
A live broadcast production is seeking skilled professionals to bring high-quality video coverage to weekly services. This role involves overseeing or operating broadcast equipment, ensuring seamless technical execution, and delivering a polished viewing experience for the audience. Candidates should be experienced in live production, able to work under pressure, and committed to delivering professional results.

Job Responsibilities

  • Direct live broadcast services, including calling the show, operating switchers, and managing camera operations

  • Coordinate graphics, audio, and technical elements for a professional on-air presentation

  • Operate PTZ and remote cameras in both ENG and studio formats during live services

  • Frame and compose shots, perform smooth camera movements, and multitask during live direction

  • Prepare, position, and assess technical readiness of gear such as cameras, tripods, and transmitters

Requirements

  • Minimum 3 years of experience in live video production or camera operation

  • Proficiency with broadcast equipment such as Blackmagic ATEM switchers, cameras, and presentation systems

  • Strong leadership, communication, and multitasking skills under time-sensitive conditions

  • Physical stamina for extended standing and equipment operation, with excellent vision and hearing

  • Ability to troubleshoot and maintain high technical and creative standards

Compensation

  • Competitive pay based on experience

  • Up to $350 per service for Production Directors

  • Up to $300 per service for Camera Operators

Job Description
A creative production team is currently seeking skilled crew members for an interior design series filming a short run in early September. This is a paid opportunity supporting a small, agile team on location. Crew members will play an integral part in ensuring smooth operations for a fast-paced set environment.

Job Responsibilities

  • Operate FX9 camera for filming select scenes

  • Assist camera operators and manage equipment setup (Camera Assistant / DMT)

  • Provide hair and makeup services for the host (HMUA)

  • Support general production needs, pickups, and set preparation (Production Assistants)

Requirements

  • Must be available for 3–4 days between September 11th and 22nd

  • Production Assistants must have a valid driver’s license for crew pickups

  • Local or New York-based crew preferred for logistical convenience

  • Portfolio or CV required for consideration

Compensation

  • All roles are paid (rate details upon application)

Model Recruiters for Fashion and Talent Agency

Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.

Job Responsibilities

  • Identify and recruit potential modeling talent through online platforms and personal networks
  • Build and maintain a pipeline of qualified candidates for agency representation
  • Conduct initial outreach and guide talent through the application process
  • Attend weekly calls and monthly virtual meetings for team updates and support
  • Stay informed on trends in the modeling and entertainment industries

Requirements

  • Must be 18 or older
  • Familiarity with the fashion or modeling industry preferred
  • Self-driven, organized, and results-oriented
  • Smartphone and/or computer required for daily communication
  • Able to work independently with minimal supervision

Compensation

  • Commission-based pay structure with unlimited earning potential
  • 90% remote flexibility
  • Access to an established network within the Atlanta modeling market
  • Ongoing mentorship and brand-building opportunities

Share this job:

Job overview

Location:
Job type:
Ethnicity:
Body type:
Expiration date:
08-20-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!