Social Media Communications Coordinator (Hybrid)
About Patriot: Founded in 2019, Patriot is a growth-focused national insurance services firm that partners with employee benefits and property & casualty agencies across the United States. We are committed to working with like-minded individuals that share our vision of creating an insurance agency focused on operational excellence and a relentless pursuit of growth. Our collaborative model delivers resources and strategic support to its agencies, whose leaders continue to operate with a high degree of autonomy in their local markets. Patriot’s unique equity model creates alignment with its partner agencies, and its operating philosophy fosters enhanced career opportunities for its dedicated associates. With 100+ offices in 23 states and more than 1,700 professionals, Patriot is a top 60 U.S privately held insurance agency that ranks in the top-20 amongst privately held employee benefits agencies.
About FBinsure: At FBinsure we are confident that our approach to insurance serves our clients, community, and employees best. As independent insurance agents we are educators and advocates in the insurance space, taking the time to understand our clients before delivering tailored solutions that fit their needs. As a local and long-standing institution, we feel a special dedication to our community and ensuring protection and prosperity for our neighbors and employees.
Overview:As FBinsure’s Social Media Communication Coordinator you are critical to developing and telling that story. In a media landscape full of advertising and noise, your goal will be to develop digital media strategies that break through and deliver our message using engaging and authentic content. In addition, this role would also facilitate interoffice communication on community and employee initiative ensuring they are current with Agency happenings and prepared to share. The best candidate for this role is an enthusiastic creator and communicator with superb writing skills, a passion for digital media, from content creation to the algorithms that make them function, as well as an appetite for building and fostering a community.
Primary Job Responsibilities
- Oversee FBinsure’s online social media presence including Facebook, Twitter, LinkedIn, Instagram, and Google/YouTube platforms.
- Develop and implement an ongoing social media strategy focused on growing our presence and increasing engagement.
- Plan, write and schedule content for social media accounts working closely with Agency team members for accurate, educational, and engaging content that showcases our brand and core values
- Utilize FBinsure’s network (i.e. carrier partners, clients, chamber relationships) to reinforce messaging efforts with custom and shared content.
- Stay up to date with latest social media best practices, technologies, and algorithmic updates.
- Track and collect data that evaluates social media activity and analytics, creating measurement reports and offering recommendations for improvement.
- Monitor user engagement and suggest content optimization.
- Monitor brand competitors strategies
- Monitor and respond to our review spaces (Including: Google, Facebook, Yelp, Bing, etc..)
- Collaborate with the Marketing Communications Director and Chief Growth Officer to ensure brand and messaging consistency across social media and marketing materials/platforms.
- Support the Marketing Communication Director with crafting of high-quality internal and external written materials, including, but not limited to events, media advisories, newsletters, and targeted marketing materials.
Qualifications
- Bachelors in communications, marketing, public relations, journalism, or related field preferred
- OR commensurate experience writing for and managing social media accounts for brands
- One to three years of relevant professional communications experience
- Experience and proficiency with SM-Management Systems (Hootsuite, Buffer), Adobe Creative Suite (Illustrator, Photoshop, Spark) Adds: Canva, WordPress & Constant Contact (or similar email automation program)
- Exceptional written, editorial, and interpersonal skills
- Robust understanding of building, managing, and improving a brand’s social presence
- Deep knowledge of the latest trends in social media and marketing
- Ability to be nimble and thrive in a fast-paced environment, meet deadlines, and effectively manage multiple tasks
- Strong organizational and project management skills, as well as superior attention to detail
- Meticulous editing skills with knowledge of AP and APA styles
- Creative and critical thinking
- Experience with analytics and measurement tools
- Ability to anticipate, manage, and resolve conflicts
- Independence and self-confidence to act decisively as well as, an ability to receive, integrate, and translate others’ ideas and suggestions.
Ideal Candidates Will Also Demonstrate
- Resourcefulness and good judgment
- The value of diversity of thought, backgrounds, and perspectives
- Integrity/ethics beyond reproach
- Constant seeking to apply best practices
- Willingness to work collaboratively and consider new ideas
- Commitment to the organization’s mission, financial stability, and success
WHY PATRIOT?
Patriot offers the opportunity to be a part of a fast-growing company at its inception. We strive to create a flexible and collaborative environment for our employees, and our goal is to provide enhanced career opportunities for our dedicated and professional team.
We Offer
In addition to a competitive salary, we provide a comprehensive health and welfare program to employees, family members and domestic partners. Employees are eligible for benefits coverage the first of the month following 30 days of employment.
- Medical, Dental, and Vision Benefits
- Flexible Spending Account (FSA) and Health Savings Account (HSA) and Commuter Transit Programs
- Company paid Short-Term Disability, Long-Term Disability and Group Term Life
- Company paid Employee Assistance Program
- Paid Parental Leave
- Paid holidays
- Personalized PTO
- 401 (k)
Patriot Growth Insurance Services is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, citizenship or immigration status, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, leave of absence, compensation, benefits, and training. Patriot makes hiring decisions based solely on qualifications, merit, and business needs at the time. For more information, read through our EEO and DE&I Policy: Patriot’s EEO and DEI Policy
Patriot Growth Insurance Services, LLC
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