Company Description
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out the VeSync sub-brands:
levoit.com | cosori.com | Etekcity.com
Job Overview
We are looking for a visionary with big ideas. This person is a natural-born creative who is highly motivated and willing to work in a fast-paced environment. Their main role is to translate marketing and retail strategies into compelling, competitive creative for the packaging and in-store experience. As a leader within the Creative Services business unit, they are responsible for the creative development and final output of print and packaging collateral. They are also ready and willing to roll up their sleeves and work alongside graphic designers to deliver creative assets. The associate art director is responsible for managing internal and external resources within the Creative Services unit. They will serve as the leader of cross-functional creative teams, promoting quality, productivity, teamwork, and unity in visual direction across a variety of mediums and platforms.
Responsibilities
- Lead creative development for retail packaging and in-store displays
- Collaborate with the Sr. Manager of Creative Services to develop innovative concepts
- Translate marketing initiatives and strategic positioning for products to various creative teams
- Ensure the Marketing department’s intended messages are delivered clearly and creatively to consumers through print assets
- Take work from concept to final execution, ensuring final assets are reflective of the vision and direction agreed upon by both the Marketing department and Creative Services unit
- Coordinate with department leaders and project managers within the Creative Services unit to align resources and create a unified vision
- Oversee the implementation of branding standards within packaging and in-store displays including, but not limited to, logo application, color palettes, typography, iconography, and illustration
- Execute art direction for relevant packaging and retail initiatives through use of both internal creative teams and external creative partners that is on time and within budget
- Work with product development teams and external printers to align expectations on print capabilities and quality
- Serve in any capacity to fill in any gaps in graphic design
- Work with project managers to manage resources, set timelines, and track deadlines with internal and external teams
- Manage the relationship between the Company and external creative partners
- Review and approve assets from internal creative teams and external creative partners
- Ensure brand and visual communication standards are met for all packaging collateral and store displays
- Carry out other duties as assigned by the Company
Qualifications
- Bachelor’s degree in graphic design, or related field
- Proficient in Microsoft 365 programs
- Proficient in InDesign, Photoshop, Illustrator, or other relevant visual design tools
- Strong command of the principles of graphic design including, but not limited to, typography, layout, color theory, hierarchy and balance
- Hands-on experience developing packaging designs and consumer-facing in-store displays (POP, POS, PDQ, endcaps)
- Experience working on creative production assets for small home appliances preferred (in-house or agency)
- Ability to deliver production-ready designs, available in a wide variety of formats
- Well-versed in production processes and materials
- Knowledge of and ability to apply sustainable practices in print collateral preferred
- Experienced in working cross-functionally with teams of project managers, graphic designers, copywriters, and photographers
- Demonstrable graphic design skills with a well-rounded portfolio, specializing in consumer retail packaging and in-store displays, with a strong understanding client objectives
- Skilled in creating pitch decks in PowerPoint, Keynote, or other relevant software
- Constantly informed of consumer-centric trends and behaviors to drive fresh, impactful designs
- Proven leadership ability by providing strong communication (verbal and written), effective feedback, and clear direction
- Self-disciplined with excellent project management skills, pushing creative boundaries while multitasking in a fast-paced, deadline-driven environment
- Receptive to feedback and ability to adapt to the changing needs of the business
- Innovative with a strong passion and vision for all things creative
VeSync
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