Market and User Research Manager

About Tencent

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998 with its headquarters in Shenzhen China, our guiding principle is to use technology for good.

We are not only a major video game publisher in the world, we also produce other high-quality digital content, enriching interactive entertainment experiences for people around the globe. We offer a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients’ digital transformation and business growth.

【About Level Infinite】

Level Infinite is a global gaming brand dedicated to delivering high-quality and engaging interactive entertainment experiences to a worldwide audience, wherever and however they choose to play. It operates from bases in Amsterdam and Singapore with staff around the world.

To learn more about Level Infinite, visit www.levelinfinite.com, and follow on Twitter,Facebook, Instagram and YouTube.

Responsibilities:

1.Responsible for the market and user research on regional localization in the United States. Responsible on producing analysis of key competitor products in the US region (including games on PC/console/Mobile), as well as analysis on regional user characteristics (such as game themes and aesthetic preferences, etc.), and of key user groups. Through continuous regional insight accumulation, can take responsibility on actively proposing research topics, and continuously provide enlightening suggestions for exploring business opportunities and optimization.

2.Have the research ability for supporting single game, and can provide suggestions for optimization, iteration, and polishing on game’s relating businesses in the United States, and help to formulate publishing strategy.

3.Good at qualitative research, able to independently complete research demands, analysis, and scheme design around the above-mentioned in-depth topics. Has the ability to conduct qualitative and quantitative research projects from start to finish. Including supplier communication, specific research method implementation, result analysis, and output highly professional research reports.

4.Be able to continuously develop vendors and other research resources to do full case studies in the region and local research executant. Including qualitative, quantitative, playtest and other types of resources;

[Job requirements]

1.At least 5 years’ experience in market & user research, familiar with various first-hand research methods and the use of third-party databases. Has the ability to take charge of research projects independently; Rich experience in qualitative hosting and quantitative research, able to communicate directly with users in the local/overseas market.

2.Have an in-depth understanding of overseas entertainment and gaming market, and rich experience in games (including PC, console, mobile games, etc.); Have a deep understanding of regional macro environment and user characteristics; Cross-cultural research perspective and experience; experience in game companies and professional market research companies are preferred.

3.Must be familiar with Office software, including PPT, Excel, etc. Knowledge of SPSS, SAS, Tableau and other statistical software is preferred.

4.Strong learning ability, good communication skills and self-driving force, team spirit, good self-management ability and execution ability; Open-minded, active in thinking, innovative, able to accept challenges, and capable of multi-tasking.

5.Including but not limited to bachelor’s degree or above degree in psychology, sociology, marketing, economics, international trade and other related majors;

[DEI Statement]

Diversity, Equity & Inclusion at Tencent:

Diversity, equity and inclusion are important, interdependent components of our workplace. As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

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