Job Description: Marketing Content Manger
Onsite- Madison, WI
Working hours: 8am-12pm or 9am-1pm
This team member will work within the Anesthesia (PCS) group at GEHC and will report to Paige Krause – Global Marketing Manager of Respiratory Care
Responsibilities:
- Develop and maintain a content management system for tracking and prioritizing insights gleaned by ARC Global team members during interactions with clinicians and other key customer personas.
- Support efforts to develop, produce and distribute reports and key learnings from customer interactions.
- Conduct a review of customer insight activities completed in recent years, summarizing the results and ranking the inputs so that we understand the gaps in our Customer Insights “data lake”
- Work with the marketing director to create a strategic marketing strategy and mapping out the tasks needed to implement that strategy.
- Maintaining an up-to-date understanding of the company, its products, and its client base to complete effective analysis.
- Receive, make sense, store, and push out information to relevant leaders/regions.
- Manage output of summary strategy
- Decide what goes into data system
- Schedule meetings to share reports
- Assess what has been covered, what has been missed, what to cover next and review summaries. Hand off information to advisory board
- Proficient using Excel or Smart Sheet. Must be able to create smart or excel sheets based on themes and make conclusions on data. Individual will create questions within broad themes that can be used year after year for analysis.
Requirements:
- Bachelor’s degree in healthcare, management, marketing, or a related field.
- Life sciences or medical background- background in research is a plus
- 4-6 years of experience?
- PM mindset and organized
- Experience with medical terminology across anesthesia and respiratory preferred
- project management best practices.
- Excellent organizational, prioritization, and decision-making skills.
- Strong analytical skills.
- Good communication, interpersonal, and leadership skills.
Employment Type:
- Contract until the end of 2023
- Part time – 20 hours per week
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