Love Amazon Seller Central and diving deep into data?
Do you have a passion for sports?
Want the freedom to explore, implement, and experiment with new strategies?
Are you strategic with a roll-up your sleeves attitude?
We are looking for a:
eCommerce Marketing Manager
We are Team Fan Apparel (formerly Campus Colors) a leading officially licensed NCAA, NFL, NBA & NHL apparel brand on the Amazon Marketplace. We are working on expanding our own website. We are a highly collaborative team committed to providing the best product and the best experience for our customers. If you love sports and want to get paid for being a sportsaholic then this is the right place for you! We are a laid back tight-knit group. Learn more about us by visiting our current website here: teamfan.shop or our amazon store here: amazon.com/campuscolors
This person will be in charge of our marketing. What does that mean? You love to try new ideas and hate corporate jargon. This is not a content marketing position.
What you will be doing:
- Develop a comprehensive e-commerce marketing strategy to increase customer traffic and boost sales
- Monitor the development and execution of marketing campaigns, as well as the related processes to ensure they are in line with the brand overall strategy
- Coordinate information and data from multiple sources, including Merchandising, Operations and Finance
- Development, execution and monitoring of marketing & promotional calendars for owned website and Amazon
- Serve as primary point-of-contact with outside agencies who manage Web Content, Amazon AMS & DSP, Social Media & Google Shopping Campaigns
- Develop and maintain weekly and monthly advertising reporting system for tracking of critical KPIs and business metrics
- Work with outside Amazon PPC agency to develop weekly advertising objectives, implement strategy, and remain within provided advertising KPIs
- Plan & execute product launches in coordination with Team Fan Apparel & the advertising team by completing keyword research, evaluating product listing & imagery, launching advertising campaigns, tracking performance, and more
- Work closely with the ads team to plan, strategize and execute advertising strategy for newly launched products & seasonal products during peak time
- Customer Review and Questions: Responding, analyzing, disseminating and, when needed, direct action
- Digital Content: Oversee the creation of all customer facing contentÂ
- Product Listing Optimization which including but not limited to keyword research, analysis, and product title and description enhancements
This will be great for you if you have:
- Bachelor’s degree or equivalent experience
- 3 – 4 years of experience with the Amazon Marketplace, preferably working with Seller Central
- Experience with Amazon AMS and DSP is a plus
- 4 – 6 years of experience in digital marketing
- Hands-on experience with TikTok, Instagram, etc. preferable
- 3 – 5 years of experience in e-commerce marketing
- Knowledge of most or all digital marketing strategies relevant for e-commerce sellers
- Demonstrated ability to synthesize, present, and articulate reporting
- Proficiency in ExcelÂ
- Skills in Channel Advisor, Shopify, Asana, and Slack are ideal
- Excellent written and verbal communication skills
- Ability to manage multiple priorities
- Strong teamwork, time management, and project management skills
- Desire to learn new platforms and processes
- Ability to think creatively and problem solve when faced with new challenges
- Ability to work independently, multi-task, and deliver quality work in an efficient manner
- Experience working in the high-technology industry is a plus
- —and a true passion and love for professional and college sports is a real necessity!
WHAT WE OFFER IN RETURN:
- Flexible work hours
- Hybrid environment (Tues-Thurs onsite in Highland Park office)
- This is not a 9-5 job. Sports are played at all hours and all days.
- Competitive salary with strong growth potential through future incentive-based plans
- Relaxed pet-friendly office environment
- Medical insurance
- 401K program including automatic company contribution and profit sharing
- …and possibly the best team you’ve ever worked with in a comfortable and collaborative environment!
Ready for the next step in your career? Be part of an organization that encourages individual and team growth? If this is you, then contact us!
Campus Colors
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