Marketing Manager

About Pearpop

Pearpop, the leading Creator Marketing Platform, is revolutionizing the way creators and brands collaborate. With a community of over 200,000 creators and counting, Pearpop is dedicated to helping creators earn a living doing what they love, while providing brands with instant and direct access to relevant, authentic, and brand-safe creators across all major social media platforms. In 2022, Pearpop was recognized as “Best Influencer Marketing Platform” by DIGIDAY and named to FAST COMPANY’s “Most Innovative Companies” List in Social Media.

Working at Pearpop

We’re bringing together a smart and passionate team of creative builders to join us as we are a growth stage, high-performance startup. In addition to competitive salaries, we have all the good stuff – equity, generous health and dental insurance, 401(k), and unlimited PTO. This is an in-person role based in our headquarters in Los Angeles; fully-stocked with snacks, beverages, cold brew, and all the good stuff.

About the Role

This is an essential role within the marketing team, working in close collaboration with our Head of Growth to launch, monitor, and analyze ongoing marketing efforts, including Creative Campaigns, Ongoing Demand Generation efforts, Public Relations, Community Engagement, and Organic Social Content. Pearpop is a fast-paced, startup environment and a successful Marketing Lead candidate will be prepared to roll up their sleeves, get their hands dirty, and make things – hands on. The ideal candidate is equal parts creative and analytical. A blend of art and science. The ideal Marketing Lead will bring new ideas and inspiration to the table and identify new opportunity spaces while also being an organized, detailed-oriented, and accountable workstream leader. First and foremost, you are a driver and understand you’ll be responsible for creating and launching inspired work every day, hands-on.

Key Responsibilities

• Lead the day to day go-to-market process for new product launches, marketing initiatives and creator moments
• Lead all content creation efforts across product marketing, creator stories (e.g. top earners, how it works, etc.) and brand stories (e.g. case studies, client testimonials, etc.)
• Own and manage all brand touchpoints across paid social and owned channels (e.g. email drip campaigns, website, organic social)
• Develop marketing and PR Materials – including creative copywriting. You’ll work closely with our design team to create killer marketing materials across touchpoints ranging from social to email to events.
• Utilize software and tools (e.g. Salesforce Sales & Marketing Cloud, Monday Project Management software, One Signal, Chili Piper, etc.) required to deploy relevant marketing materials and initiatives
• Analyze results and know how to iterate upon creative marketing programs to drive high performing, growth-driving marketing efforts
• Ongoing leadership and collaboration across Design, Product, Sales, and PR teams to drive results. This is a cross-functional role that is charged with driving growth for the organization harnessing the power of creativity.

What You Bring to the Table

• Enthusiasm for and understanding of creators, their culture and helping them succeed
• 3+ years experience managing projects and creative workstreams, with exposure to the social and/or creator marketing industry
• A creative and strategic mindset that is eager to be applied to various marketing initiatives on any given day
• You love creative problem solving and bring strong creative and copywriting skills to the table.
• Equal parts creative and analytical. You’re fired up to create new ideas, deploy them into the market, measure their success, and scale what works. Fast.
• Proven ability to work autonomously with a proactive mindset, easily adapting to quickly changing priorities
• Strong organizational skills and attention to detail that thrive in a fast-paced, remote environment

Compensation

$90,000 – $100,000/year

Pearpop is an equal opportunity employer. We are committed to creating an inclusive and welcoming environment. All employment is decided on the basis of qualifications, merit, and business need. Pearpop celebrates and embraces diversity.

Pearpop