Express Capital Funding, Inc is a direct commercial lender seeking a skilled marketing guru that can generate a high volume of leads for its sales team. This position will be responsible for managing all direct mail and email marketing campaigns. These initiatives involve working with data providers, mail houses, and Hubspot to coordinate all marketing programs to prospective and existing clients. The individual will work independently or in conjunction with a copywriter to create, monitor and optimize effective advertising campaigns.
This role will also be responsible for managing all aspects of our social media, reputation, and reviews, including directing, planning, and organizing all activities pertaining to growing and maintaining an extensive online presence.
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Direct Mail Responsibilities
- Assists in the design and development of direct mail and coordinates other direct marketing programs (email campaigns, digital program/promotions, marketing communications, etc.) to leverage all response channels and identify opportunities for new creative messaging.
- Manage list selection/segmentation, develop test plans, direct creative development, review creative and printer proofs/audits, assessing key metrics and results.
- Support strategic initiatives, develop and implement renewal, and house direct mail marketing programs.
- Develop analytics, data, and lists to support program goals for volume and profitability.
- Experience and understanding of A/B testing and developing a test plan for the monthly mail program.
Email Marketing Responsibilities
- Manage our entire Hubspot email platform.
- Monitor and optimize our current email sequences to prospects and existing clients.
- Create weekly email campaigns for prospective clients to generate leads.
- Develop various email campaigns to deliver surveys, incentives to leave reviews, provide testimonial videos, and more.
- Create new automation sequences for current and former clients based on various triggers determined by client behavior.
- A/B test subject lines, creative, and copy for all emails on a regular basis.
- Work closely with Hubspot support to improve email deliverability and performance.
- Generate email goals and KPIs, analyze and interpret data for email campaigns, and report results weekly to the marketing team.
- Monitor and assess revised and new content to make improvement suggestions.
- Detect ongoing trends and mitigation options by collecting and analyzing online data.
- Submit regular reports to management.
- Develop email programs, automation, and triggers to fund more deals.
- Maintain and ensure high levels of data hygiene and integrity.
Requirements
- Bachelor’s Degree in Marketing, Communications, or equivalent work experience required.
- Must have a thorough understanding of email marketing, search engine behavior, social media, forums, blogs, ratings, and review platforms.
- Up to date with the latest trends and best practices in online marketing and measurement.
- Excellent verbal and written communication skills.
- Proficient with computer programs such as Google Suite (Hubspot experience preferred)
- Strong attention to detail, and superior aptitude for organization and time management; able to manage a large ongoing volume of deliverables.
- Self-motivated with an adaptable, positive attitude; able to function effectively in a fast-paced, high-intensity, deadline-driven environment.
- Solid problem-solving and decision-making abilities.
- Able to work independently and cooperatively as part of a team.
Express Capital
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