Park Square Homes, founded in 1984 and a division of Park Square Enterprises, LLC, is one of Florida’s largest and most respected independent residential and resort development companies. Family-owned and headquartered in Orlando with offices in Tampa, Park Square Homes prides itself on excellence in construction, and a superior customer experience in all aspects of the homebuying process.
The Marketing Coordinator is a key contributor to the corporate marketing team and supports multiple company divisions in Central and Southwest Florida with overall marketing communications, project management, online marketing and market research efforts.
No remote work available for this position, onsite in Orlando.
Primary Responsibilities
- Effectively executes all components of the company’s online and offline marketing strategies and seeks innovative methods to contribute to Park Square Homes’ lead generation, the brand’s digital presence and customer engagement
- In collaboration with the agency partner, creates, manages, optimizes, and analyzes digital media activities including SEO/SEM and paid social
- Oversees social media and email marketing strategy, creative and implementation to ensure high levels of web traffic and customer engagement
- Produces original, creative content including copy, blogs, photography and video
- Maintains accuracy of the website, syndication sites and track internet traffic
- Assists in the project management of new website development currently in progress
- Supports community-level marketing and point-of-sale materials and assets for sales team
- Assists in coordinating the onboarding process for new community development and sales
- Manages relationships with third party partners, vendors and cross-functional business partners
- Leads event planning logistics for community-specific, onsite events
- Research current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications
Qualifications
- Diploma or degree from a post-secondary educational institution
- 2-3+ years of experience working within marketing or digital marketing
- Previous experience in real estate, home building, construction or development is a plus
- Proficient in Microsoft 365
- Understanding of analytics of social platforms and the ability to interpret data
- Strong understanding of drafting, scheduling and posting content
- Knowledge of online marketing channels including CRM, CMS, SEM, analytics platforms and social media scheduling platforms
- Familiarity with Meta
- Outstanding presentation, written, and verbal communication skills
- Available to work a flexible schedule to support special events or projects
- Ability to move, lift, carry, push, pull, and place objects weighing less than or equal to 20 pounds without assistance
- Perform other reasonable job duties as requested
- Regular, reliable and punctual attendance
Park Square Homes
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