The Digital Media Manager supports marketing and communications efforts designed to promote Oklahoma City as a visitor and convention destination by managing the strategy, execution, monitoring and community building efforts of social and digital media for Visit Oklahoma City (Visit OKC). We’re seeking a proactive, resourceful candidate that’s detail-oriented and an energetic ambassador for OKC. This position also assists with other essential functions of the marketing and communications team and participates in Visit OKC’s strategic planning efforts related to social media.
ESSENTIAL FUNCTIONS
- Knowledge of marketing strategy and tactics with social media emphasis.
- Position requires a highly ethical professional with diplomatic demeanor and exceptional relationship-building skills.
- Knowledge of media production, communication and dissemination techniques/methods. This includes alternative ways to inform and entertain via written, oral and visual media.
- Must be able to travel independently. Reliable transportation and a valid driver’s license are required. High amount of mobility is necessary. Extensive travel may be required.
- Must be willing to work a flexible schedule. Some hours beyond 40 hours per week may be necessary. This position is the primary manager that monitors Visit OKC’s social channel on evenings/weekends but can rotate with other team members.
- Position requires extended periods of sitting in an office environment while utilizing a computer keyboard, monitor and mouse. Position may require extended periods of standing or walking.
- Must be able to lift and carry 30 pounds during the course of setting up for events.
PRINCIPAL DUTIES
Social Media Strategy
- Lead the development and execution of a paid and organic social media plan aligned with the communication goals and objectives of Visit OKC.
- Ensure Visit OKC’s digital efforts and content align with internal goals and strategy.
- Work with the Sr. Digital Marketing Manager to set annual goals for engagement on social networks.
- Drive development of social media content calendar and paid ad strategy.
- Possess an understanding of how user generated content and influencer marketing fit into our overall social media strategy.
- Serve as the expert on social media; identify emerging social media tools, platforms, trends or opportunities to achieve Marketing and Communications goals; make strategic recommendations and execute accordingly.
Social Media Execution
- Lead content creation and implementation on social media.
- Manage paid social implementation and budget, including creative management, conversion tracking and optimization.
- Ensure a consistent marketing message is delivered across social networks.
- Attends events or tours to support industry partner milestones and capture photos or content for use across Visit OKC’s marketing channels.
Social Media Monitoring
- Monitor the results of paid and organic posts.
- Collect, analyze and make recommendations on all social media tracking data.
- Prepare regular reports and recommendations for review with the marketing and communications team.
- Manage the integrity of Visit OKC’s digital voice; ensure our digital messaging is consistent with the annual marketing plan and overall campaigns.
Social Media Community-building
- Reach out, develop and maintain strong relationships with the Oklahoma City tourism industry and other relevant social media contacts, brand ambassadors and influencers.
- Train and educate other co-workers and partners to provide best practices, tips and suggestions to optimize their efforts.
Marketing
- Assist with the development of collateral material, promotional programs, digital content and other activities as needed.
- Assist with maintaining the events calendar for VisitOKC.com and may assist with blogs, e-newsletters or publication content, as appropriate.
- Perform other duties as assigned to carry out the responsibilities of the position.
JOB REQUIREMENTS AND QUALIFICATIONS
- Four-year degree in Marketing, Communications or related field; social media emphasis preferred but not required.
- Three to five+ years’ related experience, including managing the social media presence for a brand or organization; expertise with social media analytics, paid social buying, reporting, conversion tracking and metrics analysis.
- Detail-oriented self-starter with proven experience in managing multiple projects, deadlines and people.
- Strong interpersonal skills.
- Excellent writing, editing and verbal communications skills, including knowledge of AP style.
- Must be analytical, detail-oriented and highly organized.
- Above average computer skills, including Office 365 and Google Analytics. Experience with Asana, InDesign, Photoshop and video editing preferred, but not required.
Visit Oklahoma City
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