(Freelance/Project Based Opportunity)- LA, CA
BET+ Digital Marketing Coordinator Reporting to: Director, Acquisition and Partnership Marketing
BET+ is a premium online streaming service with exclusive originals and thousands of TV episodes and movies from the best Black creators, like Tracy Oliver, John Singleton, Mara Brock Akil, Will Packer, and many others. A joint venture between BET Networks and Tyler Perry Studios, BET+ allows users to stream Black culture including hit movies, TV shows, documentaries, stand-up, and specials, all in one place, commercial-free. The new service from BET Networks, a subsidiary of ViacomCBS Inc., is the official home of Tyler Perry’s film, TV and stage works. Visit BET.Plus to learn more.
Overview BET+ is seeking a Digital Marketing Coordinator responsible for supporting the planning, execution, and project management of BET+’s marketing operations. The successful candidate will have a passion for paid media, and experience running and scaling campaigns across major multiple channels, including but not limited to; paid social, programmatic, SEM, app install and CRM. The candidate will also bring a highly analytical, creative, and flexible approach to the role, which will be essential to delivering breakthrough thinking to drive growth for BET+
Key Responsibilities:
• Support the Subscriber Acquisition and Retention teams to execute and refresh media campaigns • Develop a working knowledge of campaign objectives and goals, guidelines and strategies and an understanding of how that is translated into paid media
• Create and maintain campaign documentation inclusive of flowcharts, acquisition charts, media purchase authorizations, creative delivery charts, etc.
• Maintain media budgets and overall budget summaries for assigned campaigns
• Partner with Finance & Procurement teams to track purchase orders and ensure accurate invoice reconciliation
• Manage records of media plans, insertion orders, team schedules, contracts, and more.
• Assist in the evaluation of media partners and work closely with internal team and agency partners in reviewing POVs
• Support campaign performance analysis to identify optimization opportunities
• Stay informed with respect to industry trends, direct competitor activities and emerging partners and opportunities
• Schedule team meetings
Requirements
• 2+ years marketing experience
• Some knowledge of digital media planning and buying
• Excellent quantitative and data analysis skills
• Ability to build and foster strong relationships with internal stakeholders and external partner • Effective communication and presentation skills
• Ability to lead all aspects of multiple projects and prioritize workload in a fast-moving environment
• Bachelor’s degree or equivalent
• Entertainment industry experience, working in agency environment
• Experience with data management platforms and tag managers
Location: Los Angeles, California
BET
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