We are seeking a Marketing Specialist to support our Vaco SF team! The overall goals for this Marketing Specialist role include optimizing engagement via social media and other relevant applications. A key component to this role is knowing how to strategically integrate current techniques and trends within the marketing industry into our current business model.
Being able to work with a diverse and demanding group, with a positive and stimulating approach to enhance our brand is essential. You should have a proven track record of meeting and exceeding goals and possess the ability to work in a flexible, yet fast-paced environment.
Key Responsibilities:
* Gather relevant supporting data by market analysis, information analytics, and other tools
* Lead or assist with the implementation of Marketing initiatives, report on the results, and make or suggest improvements
* Assist with digital communication efforts such as email and social outreach * Help organize and participate in outreach and community events
* Maintain a consistent brand voice across all social properties
* Have a passionate interest and ear for listening within all social communities to identify content gaps or negative sentiment and preemptively address consumer needs and mitigate negative publicity
* Identify real-time trending topics, share inspiration and initiate efforts appropriately * Create and deliver weekly social/digital results report for management review * Work with various departments to help manage lead generation campaign activities
and optimize campaign performance through testing and segmentation * Edit images and short videos with a brand and campaign feel for YouTube /Instagram/Facebook
* Create and develop a variety of campaigns on Instagram/Instagram Stories/Facebook /Tik Tok/ Facebook Ads/ YouTube.
* Website management including written and digital content, redesign as needed, SEO development and tracking analytics
* Run and maintain office (and Managing Partner’s) social media channels (Facebook, Twitter, Instagram, etc.) with scheduled posts and updates
* Support the practice of tracking incoming leads/prospects and adjust marketing campaigns accordingly
* Self-motivation and the ability to learn quickly are essential. You have to produce results without needing supervision
* Must be a decisive, action-oriented individual with an entrepreneurial drive. * Coach others on current digital marketing social media skills
Qualifications and Skills:
* Proven experience in digital marketing/social media management (2+ years) * Strong analytical and problem-solving skills
* Excellent organizational and time-management skills
* Proficient in Microsoft Office and data analysis tools
* Strong written and verbal communication skills
* Ability to work independently and in a team environment
Vaco
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