We have an immediately need with a CPG Food and Beverage client who is looking for an Art Director for a rebrand project who will work in partnership with the outside ad agency and the internal creative team. As the Art Director Designer you will build upon the initial brand book and develop components to help demonstrate the framework of the brand guidelines.
Must have experience building and developing brand books/style guides.
What you will do:
- Logo usage, typography define placement.
- Typography- Identify font style for both print and digital applications. Expand when fonts are used, which typefaces are acceptable as well as guidelines for additional styling, size, and use of color.
- Building out the photography style guide to include but not limited to the color palette, saturation, focal length, shadows, lighting, composition, and background.
- Help define product images and collect best use examples of how they should appear on marketing collateral.
- Build website and social sites framework around all design elements.
- Define graphical elements, typography, color schemes, and general page layout and formatting.
- Build out the packaging guidelines to ensure consistent structure and consistency.
What we are looking for:
- 6+ years design experience at in-house brand team or creative agency. experience in consumer products, or food and beverage brand, are preferred.
- Design user experiences that are intuitive, develop and maintain design systems and style guides to ensure consistency across products and interactions.
- Food and Beverage experience preferred.
This is a 40 hour a week freelance remote project reporting to the Creative Director. Project projected for 1+ months remote start immediately.
FullDeck
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