Product Marketing Manager
Exciting new role open (due to growth) with a Large San Antonio based industry leader.
One of San Antonio’s best places to work (single digit turnover). Opportunity offers challenge, work life balance, development program, and career advancement.
The Marketing Manager will have advanced competencies to support the growth of their assigned product. This role gathers requirements in alignment with the product vision, conducting market research, gathering quantitative product data, developing new product features, and providing input on product strategies.
Responsibilities
- Effectively leads the planning, execution, and management of efforts for assigned business units
- Drives the communication process with stakeholders (internal, customer, and partners) to understand their needs and manage expectations
- Leads, executes, and manages assigned projects/initiatives to achieve short- term and mid-term objectives
- Conducts market research to identify customer needs and market gaps
- Stays up to date with emerging trends and proactively recommend improvements
- Suggests product enhancements to improve user experience.
- Performs quality assurance controls on products.
- Determines responsibilities of peers to accomplish business objectives and manage shared resources.
- Provides effective feedback and mentors team members.
- Partners with Product Managers and internal departments to deliver solutions.
- Prioritizes the implementation of new features and set specific timelines
- Liaises with the Marketing Department to ensure proper advertisement and positioning of new products
- Monitors, gathers, and reports internal, customer, and partners results
- Creates support and training documents for internal and external users
- Manages fast-changing priorities in a dynamic environment to deliver the most impactful solutions to business stakeholders.
Qualifications
- Associate or bachelor’s degree in business administration or marketing
- Four plus years of related Marketing experience required.
- Advanced experience managing the entire product lifecycle.
- Familiarity with market research, consumers’ behavior, and marketing techniques
- Proficiency with marketing analytics and communication of data
- Experience working as a part of or leading an Agile project/development team
- Hands-on experience with web technologies such as HTML, Salesforce
- Marketing Cloud, Google Analytics
- Knowledge of project management tools ( i.e. Monday.com or Microsoft Teams)
- Strong communication skills and ability to collaborate with cross functional teams.
- Must be self-directed, have initiative and critical thinking skills, to manage numerous projects and tasks simultaneously
- Interpersonal skills sufficient to engage with customers, vendors, and peers to exchange information, motivate, influence, and persuade
- Up to 20%, to include a limited amount of overnight travel
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