This is a Hybrid work-from-home position reporting to the office two days a week in Carrollton, Texas.
At Leatherology, we strive to elevate the everyday by bringing our customers beautifully designed and thoughtfully crafted accessories. We are on the lookout for creative, driven, and strategic individuals who are eager to join our growing team and help further the brand’s mission.
The Social Media Coordinator is responsible for building Leatherology’s brand presence and audience base across all social channels through inspiring, elevated, and innovative content. The ideal candidate is passionate about the brand and excited to engage with our audience. This position will oversee the day-to-day planning, execution, and launch of our social marketing initiative. They will also work closely with other team members to support brand activations, collaborations, and public relations initiatives.
Duties & Responsibilities
Social Media Responsibilities
- Increase brand awareness and audience engagement by creating high quality content across various social channels
- Ensure all social marketing content embodies Leatherology’s brand identity and strategic direction
- Work closely with cross-functional teams to execute and project manage social marketing campaigns
- Manage the content calendar for all social platforms, and ensure all campaigns are properly scheduled and delivered on time
- Measure and report on the effectiveness of social marketing campaigns to improve performance
- Serve as the community manager for Leatherology’s social channels, finding unique and innovative ways to grow, engage and assist existing and new audiences
- Remain current with evolving social media trends and technologies and provide recommendations regarding social media best practices
Public Relations & Events Responsibilities
- Regularly respond to requests for information by press, influencers, and potential brand partners
- Coordinate media and influencer product seeding, gifting orders, and samples
- Assist with planning and execution of brand activations, including on-site events and collaborations
Qualifications
- Bachelor’s degree in marketing, PR, or related field
- 2+ years’ experience in social media, content creation or related field
- Proven experience in project managing social marketing campaigns
- Experience with social media measurement tools
- Accurate, outstanding eye for detail, and great organizational skills
- Proactive and resourceful in solving problems, making decisions, and executing goals
- Strong time management skills, with the ability to prioritize, multi-task, and manage deadlines
- Enthusiastic and driven with a passion for retail and digital marketing
- Exceptional verbal, written and interpersonal communication skills. Must be able to communicate with all levels of the organization.
About the Business
Founded in 2008, Leatherology’s mission is to celebrate the everyday. As a direct-to-consumer business, we passionately believe that great design and quality can be accessibly priced, and we work hard to create beautiful products using the finest materials. We also believe that the best gifts in life are timeless and personal. That is why you won’t typically see our logo on the front of our products. Our goal is to let our customers personalize everything and make it one of a kind, whether for yourself or a loved one.
Leatherology has been featured in numerous national and international publications, including Vogue, The New York Times, Fast Company, Forbes, WWD, and The Dallas Morning News. Our handbags and accessories have been worn by celebrities, including Reese Witherspoon, Serena Williams, Mandy Moore, Mindy Kaling, Lily Collins, Rachel Zoe, Demi Moore, Jonathan Van Ness, and more.
DC International is a vertically integrated ecommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology. What does it mean to be a vertically integrated company? It means working alongside a diverse team of creators, marketers, analysts, developers, designers, and innovators. It means overseeing the complete, end-to-end product lifecycle. With our headquarters in Carrollton, Texas, and a wholly owned manufacturing facility in Asia, DC International is uniquely positioned to create a great customer experience from start to finish.
Since 2005, our mission has been simple: to bring customers products that matter. We do this by marrying timeless design, innovative technology, and an unwavering commitment to quality. Over the last 15+ years, we have grown from a small family business into one of the industry’s leaders in product excellence and superior service. Despite our success, we never forget our humble beginnings and the customer-first values upon which we were founded.
DC International
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