THIS IS NOT A ROLE WITH FORCEBRANDS
Job Summary:
The Associate Brand Manager will be a key leader within the Marketing organization, responsible for driving brand performance for the company. Key responsibility areas include monthly consumption reporting, proactive data analysis to find opportunities to drive and protect the business, and working with category management to build best in class customer sell-stories. The ABM will also support the development and execution of annual plans that deliver the brand vision and drive sustainable sales and profit growth.
Responsibilities:
- Lead monthly business reporting, leveraging syndicated data to explain key drivers of prior month and year-to-date performance.
- Collaborate with cross-functional and agency partners to execute against all elements of the business plan. Includes influencing sales priorities (e.g., distribution and merchandising priorities, shopper, and trade/promo priorities
- Analyze and leverage insights from syndicated and custom consumer research to identify and respond to changing consumer preferences and competitive activities, mobilizing “real time” adaptations to brand plans where needed.
- Lead day to day initiatives in service of driving the brand. Including supporting the commercialization of display vehicles, line extensions and renovation opportunities in collaboration with product development, operations, sales and finance.
- Manage the brand’s marketing budget and demonstrate an efficient and effective investment approach.
- Support the development of annual plans that deliver on aggressive growth objectives.
Supervisory Responsibilities:
- This role does not have any direct supervisory responsibilities
- This role requires agency management and cross-functional leadership
Professional Qualifications:
- The successful candidate is a proven marketer with a track record of growing businesses through leadership of cross-functional teams, a passion for the consumer and a bias for action. This role requires strong analytical skills and knowledge of common business and marketing frameworks that will be leveraged to optimize and execute the strategy.
- Experience leveraging syndicated data to explain key drivers of business performance
- Demonstrated ability to draw insightful conclusions from consumer research, and translate them into actionable business strategies and tactics
- Experience collaborating with internal cross-functional teams, including Consumer Insights, R&D, Sales, Operations and Finance
- Strong organizational and project management skills, including demonstrated ability to effectively lead multiple projects concurrently
- Familiarity with the innovation stage-gate process and experience leading innovation/renovation projects from concept to launch
- Strong written and verbal communication skills
- Proficient in MS Office suite and IRI/Nielsen syndicated data
ForceBrands
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