Our client, an iconic, luxury skincare brand has an exciting position available to be their marketing lead.
This is a unique opportunity to own the marketing function and join the leadership team at a rapidly growing brand.
We are seeking a strategic brand builder. A high-performing Senior Director of Global Marketing with experience in the direct-to-consumer space to lead the Brand Marketing function. This is a fast-moving and dynamic opportunity to drive all aspects of Digital, Product and Consumer Marketing for the brand globally.
Responsibilities will include:
Establish and deliver on the Global Marketing vision and strategy.
Lead and drive all aspects of Brand Marketing –strategy development, short and long range planning, innovation buildout, PR strategy, global pricing analysis, SKU rationalization studies, creation of all support elements, etc.
Lead and drive all aspects of Digital Marketing – Building brand awareness and relevancy, boosting digital presence and social currency, social media programming, KOL/influencer management, agency oversight, content and asset creation, etc.
Leverage competitive analysis, internal sales data, category and consumer insights to inform decision making and strategy direction.
Partner with cross functional teams and across the broader organization with Marketing acting as the hub
Creative to deliver breakthrough assets and materials to amplify Marketing messaging.
Product Development to identify key trends in building innovation calendars, product ideation, product positioning and communication of benefits.
Partner with Regions/Sales to develop regionally relevant and commercially effective programs, while maximizing opportunities in key markets, with a focus on North America
E-commerce to create synergy, momentum, and ensure consistency of brand messaging.
Finance to ensure proper validation on all product initiatives, maintain cogs/margin targets and manage budgets.
Operations to ensure speed to market and timely delivery of programs.
Qualifications:
Bachelor’s degree.
10+ years of relevant experience with demonstrated direct-to-consumer and digital expertise beyond traditional Beauty Product Marketing.
Some level of luxury beauty industry background preferred.
Beauty /Cosmetics experienced preferred; Open to prior experience in a CPG company with heavy digital exposure, or D2C organization.
Commercially-minded with ability to balance building brand equity and generating sales.
Entrepreneurial spirit with ability to self-motivate and inspire others.
Strong leadership ability with executive mentality and professional maturity.
Can do and hands on approach
Ability to thrive in an evolving, fast-paced environment.
Strategic and analytical thinker who also possess high level of taste and creativity.
Excellent communicator
Competitive salary including bonus & equity
Phaxis
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