In this role you will be responsible for full category management of the company’s subscription-based program, the Unlimited Wash Club®. You will work closely with the Director, Product Marketing & Membership to build category plans, develop program features and benefits, analyze member behavior, leverage insight to improve the program, and develop marketing campaigns that support member acquisition, member retention, and member satisfaction.
What you will do:
- Work with the Director, Product Marketing & Membership to develop a sustainable Unlimited Wash Club® strategy and 3-year category plan that maximizes new member acquisition, member retention, member satisfaction, member re-activation, and member lifetime value
- Develop, test, and launch new membership packages, marketing promotions, pricing structures, and program collateral. Partner closely with broader marketing team to execute holistic marketing plans that leverage onsite and offsite marketing channels
- Laser focused on the member experience and leverages quantitative and qualitative research tools to harness the voice of customer, identify demographic and psychographic insights to enhance the program offering and develop member delighters
How you will shine:
- Bachelor’s degree in Marketing, Marketing Analytics, Business Administration, Communications, or related field
- 5+ years of related category or product marketing management in a membership, loyalty or subscription program required, preferably within a multi-unit retail or direct to consumer industry
- In-depth knowledge and understanding of membership, subscription, or loyalty programs, CRM and RFM or behavior-based modeling
- Ability to influence across the organization at multiple levels
Mister Car Wash
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