Brand Manager

MORI is a digitally native, direct-to-consumer baby and toddler clothing brand established and headquartered in London. We exist to inspire parents to raise kinder generations so together we can give babies a softer & stronger start. Key to our growth is the strength in our brand, standing by our values and connecting deeply with our customers. We are a hard-working and close-knit team dedicated to creating quality products and a brand loved by parents, globally. For a young emerging brand, MORI has achieved significant critical acclaim and global recognition, partly fuelled by celebrity endorsements such as Kim Kardashian and other influencers, as well as winning multiple awards incl. Best Baby Brand (2018, 2019, 2020), Most Eco-Friendly Brand (2020, 2021), The Queen’s Awards for Enterprise (2022).

The Role

This is a great opportunity for a strategically minded and passionate marketeer to join the Brand Marketing & Creative team on our continued mission to build a brand loved and trusted by parents. You will be the driving force behind our Brand & Community strategy, delivering outstanding customer experiences and accelerating the awareness of MORI by growing a loyal and engaged community of fans turning them into brand advocates. The perfect candidate will be customer obsessed, a brand guardian and champion. You will bring our brand values to life executing Brand & Community initiatives across existing channels and opening new channels. The scope will include Insight, Brand, Campaigns and Community. The role will initially be focused on our core markets (UK & US).

Responsibilities

• Build and implement the Brand & Community strategy that is aligned with the wider Business and Brand objectives
• Insight – From Industry to Category to Customer you will be at the forefront of bringing actionable insights into the wider business to increase the relevance of our brand in the UK & US market
• Brand – From Product to Packaging to Creative & Content, you will deliver outstanding brand experiences at every touch point of the customer journey. 
• Campaigns – Translate our brand purpose and values into compelling brand and product marketing campaigns that drive brand awareness and build brand affinity with customers and strengthen customer engagement
• Community – Nurture a customer-centric community that drives brand advocacy and fuels long term growth. You will continue to build a strong physical community in the neighbourhood of our Retail Store through an engaging events programme (virtual and in real life)
• Mentor and guide the Brand Marketing Assistant to drive press-worthy and influencer mentions, specifically in the US market
• Collaborate with the Growth Marketing team on cross-functional opportunities, such as UGC content for paid social
• Brief Creative on relevant projects and work with the team to ensure creative outputs are on-brand
• Direct Reports: Brand Marketing Executive

You

• 5 years+ marketing experience and 2 years+ experience in a similar marketing role within a digitally native DTC brand
• Proven track record of delivering successful campaigns across multiple channels, including measuring post campaign performance
• Expert knowledge of social media platforms, including influencer marketing activity & community management
• Excellent organisation skills, with the ability to strategically plan and prioritise projects
• Outstanding communication & attention to detail
• A self-starter, willing to take initiative and challenge yourself & bring forward new ideas
• A passion for the customer with a strong ability to connect with her
• Understanding of the pregnancy and parenting industry (nice to have)
• Experience in a start-up / scale-up business (preferable)

Benefits

• 24 days holiday leave annually + bank holidays
• Opportunity to work hybrid
• Enhanced parental leave policy
• Regular social activities
• Up to 50% discount on our collections
• Cycle to work scheme
• A dog friendly office in West London
• Flexible working hours

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MORI