JamesAllen.com is a digital-first diamond bridal jewelry retailer on a mission to bring consumers the best quality diamonds and jewelry at the best prices. We believe in transparency at every step of this journey. We are inclusive, customer-devoted, curious, courageous, and discerning.
JamesAllen.com is looking for a creative, results-driven Public Relations Director to lead our PR efforts and ensure meaningful coverage and activations. This person will be responsible for overseeing the strategy, development and execution of earned media pitching, various publicity campaigns and events, ensuring that our brand image remains consistent and positive while expanding it to a wider audience. This dynamic role reports to the CMO.
Responsibilities:
- Oversee the daily operations of our PR activities including ideation of impactful pitches, communication with editors / writers, and measurement and reporting of PR activities.
- Develop relationships with media organizations, editors, and writers
- Tracking campaign success and media coverage and reporting back to the executive team
- Ensuring brand consistency in all marketing content as it relates to PR activities
- Manage PR budgets
- Coordinating across teams including design, content, social media, customer service, and influencers
- Ideating, executing, and measuring events or activations
Requirements and Qualifications:
- Degree in marketing, communications, journalism or other relevant field
- Past experience supervising and managing a public relations team
- Portfolio of successful coverage earned and campaigns executed
- Expert knowledge of the public relations landscape
- Deep connections with relevant editors and media publications
- Self-starter, able to identify opportunities and execute from start to finish
- Excellent communication skills, both written and verbal
- 8-10 years of experience in the PR field
- Base pay $130,000 – $150,000. Final pay rate shall be determined and is based on experience and qualifications.
R2Net Inc – JamesAllen.com
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