The Brand Manager, Channel leads the strategy and development of marketing programs for our channel markets, targeting dealers and distributors. The Brand Manager will drive brand awareness, customer engagement and sales growth through a variety of marketing channels, including digital marketing, field sales enablement and events to achieve company objectives, generate leads and revenue, and increase brand awareness.
We are looking for an energetic, ambitious, and creative individual with outstanding leadership, communication, project management, analysis and business skills. A results-driven team player who can collaborate with stakeholders and prioritize projects to achieve desired outcomes will be most successful. The Brand Manager will be part of the Marketing team and will report to the Senior Channel Marketing Manager.
Positions Responsibilities:
Develop Marketing Strategies and Programs
- Define project objectives; Develop project timeline and provide status updates to stakeholders; Plan and allocate needed resources and budget to complete project.
- Ensure branding, messaging and design are consistent and effectively represent the company, according to brand guidelines.
- Provide project management for creative execution of all product launches, brand initiatives and retail marketing programs.
- Create, design and execute compelling and effective emails, landing pages, ads, blog articles and social media campaigns, maintaining a cohesive story across all channels.
- Identify, develop and manage programs and sales/marketing tools to help drive leads and generate revenue across all channels.
- Develop, produce and publish marketing collateral materials including brochures, flyers, emails, ads and videos in collaboration with product management, marketing, graphic artists and other stakeholders.
- Oversee the pay per click marketing results on trade organization distributor websites. Develop strategies to optimize results.
- Provide direction for website updates for the channel websites.
- Develop annual trade show program strategy and plan for the line of business. Recommend new shows to consider based upon target audience and strategic fit, and shows that should be eliminated based upon inadequate results.
Partner with the Business
- Collaborate regularly with sales and marketing leadership.
- Regularly share marketing strategies and marketing schedule.
Share Performance & Insights
- Analyze marketing campaigns and channel effectiveness. Produce and distribute monthly performance results to leadership and stakeholders.Manage the budget for the line of business.
- Stay informed about trends and best practices for marketing. Share highlights with colleagues.
- Leverage the voice of the customer regularly and use insights to adjust marketing strategies.
Manage Business Processes
- Maximize allocated marketing budget to focus on initiatives driving most revenue, profit and brand awareness for the company.
- Develop processes to standardize and scale cross-functional, repeated tasks.
Required Knowledge, Skills, and Abilities:
The successful candidate will have built a solid track record of increasing responsibilities within their team and be a person who thrives in a dynamic, collaborative and high performing team environment. The ideal candidate will have a strong work ethic and excellent communication skills. In addition, the following capabilities and characteristics are ingredients for success in this role:
- BA/BS degree in marketing, business, communications or a related field.
- Minimum of three years of relevant experience in marketing or marketing communications; B2B direct marketing experience preferred.
- Demonstrated ability to lead cross-functional project teams and collaborate with other departments to achieve shared goals.
- Proven ability to create successful marketing campaigns from concept to completion.
- Technical proficiency with a variety of marketing and analytics applications: such as HubSpot, Google Analytics; MS Office tools (Word, Excel, PowerPoint); Adobe Acrobat, and Salesforce.com experience is a plus.
- Demonstrated strong business judgment, analysis, and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
- Strong analytical background with experience in developing reports and making data driven decisions and recommendations for new opportunities.
- Experience and comfort in developing original and secondary content for website, online marketing campaigns, emails and blogs.
- An excellent communicator with strong interpersonal, verbal, written and presentation skills.
- Flexible and able to embrace change.
Core Competencies:
- Cultivate Innovation – Creating new and better ways for the organization to be successful.
- Customer Focus – Building strong customer relationships and delivering customer-centric solutions.
- Develop Talent – Developing people to meet both their career goals and the organization’s goals.
- Drive Results – Consistently achieving results, even under tough circumstances.
- Optimize Work Processes – Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
- Value Differences – Recognizing the value that different perspectives and cultures bring to an organization.
Annual Salary Range:
(Based upon experience)
$78,700-96,500
Benefits We Offer:
- Day 1 Healthcare Coverage! — medical, dental, vision, life
- HSA/FSA options
- 401(k) with company match
- Short-Term & Long-term Disability Coverage
- Tuition reimbursement
- Bonus opportunity!
- Vacation and Holiday pay (with an extra week purchasable after 1 year!) COMPANY
Company Overview:
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers
increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2022, employed approximately 5,700 people in its
worldwide businesses. Brady’s fiscal 2022 sales were approximately $1.30 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradyid.com.
Business Overview
The PDC business is a global leader and innovative manufacturer of identification products, and patient safety solutions serving healthcare, government, education, entertainment, events, hospitality, and other business and non-profit organizations. With an unmatched breadth of identification products, distinctive quality, and service accessibility, PDC is the premier source for solutions that provide superior value and enable organizations to operate with greater efficiency, safety, and regulatory compliance.
Brady is an equal opportunity/affirmative action employer. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal “EEO is the Law” poster at http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
#Li-Hybrid
Brady Corporation
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