The Digital Marketing Manager will be responsible for maintaining Swank’s online presence by working on various digital marketing campaigns and strategies across multiple markets. This individual should have a strong grasp of current digital marketing tools and best practices to effectively execute and measure integrated digital marketing campaigns. This individual will report into the Director of Marketing and will work closely with the marketing team and the supporting teams (designers, copywriter, developers), vendors and internal stakeholders to launch initiatives on time and on budget.
This position will play a large role in enhancing brand awareness, driving website traffic, and acquiring leads/customers. Digital marketing initiatives include web, SEO, email, social media, and paid advertising. They will be responsible for measuring, reporting, and enhancing the performance of digital marketing tactics and campaigns. They will be responsible for maintaining and growing our social media presence across all platforms and markets.
This position will execute SEO strategies, provide Google Analytics reporting and action plans and run any paid digital campaigns (social, display, Google Ads, etc.). They will also work closely with the technical team to maintain site standards with regards to new development. A successful individual in this role manages multiple projects simultaneously, easily conducts research that enhances our online presence and acts as an effective team player.
Website/SEO/Email:
- Create, develop, and manage strategy and content for organization’s web presence across multiple brands and sites.
- Coordinate front-end web projects across all departments.
- Work with designers on creative needs and timelines.
- Troubleshoot and work with internal and external technical teams to resolve any website or content issues.
- Articulate briefs and ideas from senior management and marketing into concepts and recommendations.
- Work with marketing to identify digital best practices and recommendations by market across digital platforms.
- Leads strategy, tactics and execution related to search engine optimization.
- Reports on performance metrics and establishes SEO goals and benchmark data.
- Optimizes content copy and web landing pages for SEO.
- Performs ongoing keyword research including discovery and expansion of keyword opportunities.
- Develop ongoing link building strategy to create backlinks (through customer redirects, influencer marketing, etc.) to improve SEO/SEM positioning in SERPs.
- Drive optimization and growth of Swank’s email marketing strategy through continuous A/B testing, knowledge of best practices and implementation action plans to improve results.
- Oversee successful delivery, production, optimization, and analysis of email in Microsoft Dynamics 365.
- Work with the director and managers to provide reporting/dashboards, key findings and recommendations on site analytics. Look for opportunities to maximize and improve regularly.
- Making real time changes to our web properties based on best practices and marketing strategy.
- Working with internal stakeholders to prioritize and effectively optimize site performance to drive desired results.
Google Ad Words/Social Media:
- Develop both paid and social strategies, budgets, and execution plans across all applicable markets.
- Monitor daily budget and adjust bids to gain stronger placement in search results, enhance ROI, and remain competitive.
- Conduct weekly landing page analysis and updates to increase website conversions on paid advertising (increased form completion, length of time on page, call targeting, etc.).
- Track KPIs to assess ongoing performance against team initiatives and goals. Leverage the connectivity between Google Ads and Google Analytics to create complete picture of digital user experience.
- Work with market leads and marketing to create, develop and manage strategy, content, and execution for all social media channels across multiple brands.
- Lead efforts to determine key metrics and KPIs for web and social media.
- Stay up to date on emerging social media tools, platforms, and trends.
- Ensure appropriate and beneficial linkages between the company’s social media initiatives and its digital marketing activities.
Google Analytics:
- Work with the director and managers to provide reporting/dashboards, key findings and recommendations on site analytics. Look for opportunities to maximize and improve regularly.
- Making real time changes to our web properties based on best practices and marketing strategy.
- Working with internal stakeholders to prioritize and effectively optimize site performance to drive desired results.
Requirements
Professional Requirements
- 5+ years of digital marketing and content management experience in a professional environment.
- 2+ years of experience in Google Analytics and Google Ads.
- General understanding of HTML and CSS.
- Experience with Search Engine Optimization strategies and tactical implementations.
- Experience working directly with designers preferred.
- Experience working with a team and building relationships with cross functional leaders is a must.
- B2B digital marketing experience preferred.
- Ability to demonstrate effective work on multiple projects simultaneously.
- Ability to maintain flexibility and a positive attitude while performing in a fast-paced, deadline-oriented environment.
- Strong analytical and critical thinking skills.
- Ability to work independently and with teams.
Educational Requirements
Bachelor Degree in Marketing, Advertising, Journalism or related field.
Benefits
We are pleased to offer:
- Comprehensive compensation and healthcare packages, including medical, dental, vision, and life insurance products
- 401k plan with employer match
- Competitive paid time off: vacation, personal time, holidays and winter break
- Work from home 2 days a week
- This position is eligible for a hybrid work environment
- Company sponsored volunteer & community outreach opportunities
- Organizational growth potential through our company sponsored online learning platform
If this sounds like somewhere you want to work, don’t delay, apply today – we’re looking for you!!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Swank Motion Pictures, Inc.
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