Job Title: Influencer Marketing Specialist
Reports to: Senior Manager, Influencer Marketing & Talent Partnerships
Job Location: Los Angeles, CA – Hybrid ( must be a CA resident to come into the office)
About SHEIN
SHEIN Distribution Corporation distributes SHEIN’s products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations in Guangzhou, Singapore and Los Angeles, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than 600,000 items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, follow us @us.shein.com,sheingroup.com, Instagram.com/sheinofficial, Instagram.com/shein_us, youtube.com/shein..
Position Summary
Our Influencer Marketing Specialist will report to the Senior Influencer Marketing Manager in a fast-paced working environment. Our ideal candidate will have a pulse on current fashion trends including media, celebrities, influencers, and brands. You’re not only creative, but goal oriented, data-driven and have an all-around positive attitude. Who we’re looking for: a forward-thinking, hardworking, diligent, self-starting individual with the mindset that this is more than just a job, this is your career. You wear many hats, chase after your dreams, and are comfortable with picking up the slack wherever needed. You’ll be able to bring your groundbreaking ideas to SHEIN.
Responsibilities:
- Work with the influencer team to strategically identify talent for gifting, brand campaigns, and programs that maximize ROI and achieve campaign KPIs
- Develop and manage end-to-end influencer campaigns including Influencer outreach, negotiation, and contracting to ensure an optimal outcome for the brand
- Oversee influencer generated branded content to ensure we stick to campaign timelines and deliverables
- Compile, analyze, and assess the performance of influencer marketing campaigns to make strategic decisions and improvements
- Maintain an influencer database with accurate and up to date brand partnerships
- Monitor event calendar and coordinate campaigns around major events
- Build strong relationships with talent, influencers, and agencies
- Manage ongoing gifting efforts for influencers and VIP partners
- Use tools like Tribe Dynamics for social tracking, database management, and reporting campaign KPIs
Skills and Qualifications
- Bachelor’s Degree required.
- Minimum of +3 years of experience in influencer marketing, PR and/or social media marketing experience preferably in fashion
- An ideal candidates will have a personal rolodex of influencer and celebrity talent relationships with and an eye for new upcoming talent
- Excellent organizational and communication skills
- Master multiple projects simultaneously, prioritize and problem solve independently
- Fluent in all social media platforms (Instagram, YouTube, Twitter, Facebook, TikTok,
- Snapchat, Twitch etc.) and digital marketing trends
- Experience working cross-functionally with creative, social, PR and other marketing functions and departments both stateside and internationally
- Comfortable with occasional travel
- Outstanding relationship-building skills
- Ability to think strategically and creatively
- Flexibility to adapt quickly to changing business needs and dealing with ambiguity
SHEIN Distribution, is an equal opportunity employer committed to a diverse workplace environment.
Pay: $50,800 – $73,700 max annually
SHEIN Distribution Corporation
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