At the WNBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.
As a global sports and entertainment business, the WNBA is so much more. While our Basketball Operations department runs the league’s on-court activities, other departments handle relationships with media partners, coordinate the licensing of WNBA merchandise, develop strategies to improve our engagement with WNBA fans, build marketing partnerships with some of the world’s most recognizable companies, and handle a wide range of responsibilities that drive the WNBA’s success.
Position Summary
The Senior Social Media Manager will develop and implement the social strategy component of the overall yearly Brand strategy. It will lead the Brand function’s relationship with the cross-league Content Team to drive engagement with our targeted Consumer audience. This position will sit on the Brand Leadership team alongside Digital Innovation and Creative Services to ideate, present, and implement strategic visions and execute campaigns while being the content platform liaison across the various internal stakeholders in the organization. This role will also serve as the first point of contact with the various existing external platforms while constantly mining for new and effective platforms to leverage.
Major Responsibilities
- Develop monthly, quarterly, and yearly social strategies and content plans with a focus on key social platforms (Instagram, TikTok, Meta, and any other emerging platforms)
- Manage content calendar, informing cross-functional teammates of content plans as well as manage schedule and travel of project employees to ensure efficient coverage
- Collaborate with video lead on content integration and strategy between the digital, app, and social channels
- Collaborate with digital content analyst team that attracts youth audiences, maximizes content reach and engagement, and ensures the brand is meeting audience growth goals
- Develop and implement social strategy and content plans around tent-pole events and Influencer program
- Work cross-functionally with the macro-Content organization: Emerging Media, Creative, Marketing, Public Relations, and Fan Engagement
- Work with the WNBA teams and key sponsors to complement and support their respective social channel content
- Ideate and help produce social-first content series that focus on player stories both on and off the court
- Identify areas of opportunity to grow the audience/community, reach and relevance of the League via social and digital channels
- Act as a liaison between the New Jersey Emerging Media department and the New York league office and create a streamlined process for managing WNBA project employees
- Assist with new hire onboarding, training, and management of project employees to ensure consistency in the brand’s voice
- Facilitate, manage and improve online content delivery tools/systems and processes
Required Skills/Knowledge
- 4+ years of experience in marketing and/or social and strategy
- Stay up to date with digital technology developments and digital production best-practices
- Be consistently curious in the fast-moving/ever-changing social platform space
- Be proactive and resourceful; solve any issues that may arise with tact and diplomacy
- Experience working cross-functionally and in a matrix environment
- Strong digital and creative background
- Proven success with building strategy and executing on campaigns
- Inspirational leadership style and hands-on approach
- Experience managing people
- Knowledge, fluency and passion for women’s basketball preferred
Educational Background Required
Bachelor’s Degree in Marketing or related field
Salary Range:
- $100,000-$110,000 per year
National Basketball Association (NBA)
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