LeadStack Inc. is an award-winning, one of the nation’s fastest-growing, certified minority-owned (MBE) staffing services provider of contingent workforce. As a recognized industry leader in contingent workforce solutions and Certified as a Great Place to Work, we’re proud to partner with some of the most admired Fortune 500 brands in the world.
We have an immediate contract position with one of our direct client.
Title: Marketing Manager (Intermediate)
Contract duration : 6 months
Location: Hybrid at Culver city, CA (Monday, Tuesday, & Thursday)
Pay rate : $40-45/hr on W2
Description:
Marketing Manager, Global Customer Experience
As part of the marketing team, this position will develop & drive insights-based marketing programs and facilitate strategic planning for three key digital accounts (iTunes, Google Play, Microsoft,). This role will work closely with Brand, Media, Digital Marketing, and Commercial teams to develop innovative activations that build engagement and drive incremental revenue.
Must have excellent client facing skills, presentation skills, project management, etc. Mid to senior level role. Should have knowledge of Excel, PowerPoint, & asset management databases.
Customer Program Design and Execution
• Design insight-driven programs consistent with the promotion plan
• Develop end-to-end programs for new releases tied to national campaigns with an eye on lifecycle planning
• Develop customer activation programs for TV and catalog titles
• Lead weekly customer meetings and conference calls
Customer Promotion Planning
• Develop an account marketing plan for the channel
• Develop insights-driven promotion plans that meet Commercial objectives consistent with the overall customer marketing approach (includes thematic development, promoting titles, trade spend management, merchandising vehicles, vendors, pricing, 3rd party promotion planning and timing)
• Track competitor activity and adjust strategies/plans when needed
Customer Program Measurement
• Achieve account program ROI objectives while balancing value creation vs. cost of complexity
• Support of account growth, profitability, customer satisfaction, and preferred partner stratus
• Conduct robust post-mortems to improve efficiency and effectiveness of future programs
REQUIRED SKILLS
• Analytical problem-solving skills (quantitative and qualitative)
• Experience in developing and executing strategic plans
• Strong planning and project management skills
• Excellent oral and written communication skills
• Experience leading and working cross-functionally
REQUIRED EXPERIENCE
• 6+ years overall customer marketing and/or media experience (specific experience working with transactional entertainment such as EST, iVOD, RVOD, or SVOD is a plus)
• Must have digital products background and digital customer experience
• 1-2 years working on programs with a digital social component
• Promotional marketing experience is required
• Proven experience in working collaboratively with Sales/Commerical teams and external customers
To know more about current opportunities at LeadStack, please visit us at https://leadstackinc.com/careers/
LeadStack Inc.
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