The Account Director, B2B’s primary role is to lead and manage multiple client’s business from planning to execution. The Account Director, B2B will manage the day-to-day internal team and client relationships, oversee the creative development, production planning and financials of all large-scale events and B2B projects. The Account Director, B2B services North American wide clients, while fostering a climate of respect and collaboration internally and externally. A passion for producing large scale events, driving business and leading the team, the Account Director, B2B is hands-on, laser focused on results and can produce flawlessly.
The Account Director, B2B is responsible for the day to day running of key accounts in Canada and United States in all aspects including financial processes and profitability while proactively managing and developing team members. While retention and growth of accounts is a key responsibility, the expectation is that the Account Director, B2B is onsite executing large scale events and oversees the production of client events, conferences, tradeshows and employee reward programs. The Account Director, B2B generates new business within current clients both organically and net-new, as well as participates in external NBD pitches. The Account Director, B2B supports as a centre of excellence across all client service teams and consults on a project-to-project basis for conferences and partner events across the North America Mosaic clientele.
This individual has a passion for producing award-winning experiences for top tier clients, never settles for mediocracy and has an extensive production background. The Account Director understands the attention to detail required to be successful and has years experience developing run sheets, reviewing BEOs, advancing AV elements, calling shows and stage management. The Account Director, B2B is able to lead a team, provide excellent client service and takes pride and ownership of delivering for their clients.
Key Responsibilities:
Client Relationship
- Owns the client relationship on assigned and consulted brands. Effectively sells the creative and production of experiences.
- Proactively manages relationship with clients and seeks opportunities to strengthen/build new relationship as needed.
- Agency Champion: Seeks opportunities to showcase agency work among current and prospective clients
- New Business: Seeks opportunities to grow business within current accounts and into new accounts
- North American responsibilities: activates client experiences across North America, whether a Canadian client executing in US, European client executing in US, or US client executing in US or Canada, the Account Director, B2B builds experiences in venues across North America.
- Leader Role: Be and be seen as point person for senior client per contacting and the subject matter expert in B2B events at Mosaic North America
- Presentations: Expert presentation skills – professional Zoom and Teams presence
- Onsite Execution: Is able to show call, stage manage and support Audio Visual vendors onsite
- Adaptable: Demonstrates ability to adapt to various client corporate cultures, both at Mosaic and at the client level.
- Problem solving: Solves client issues, independently moderates conflicts with significant complexity and political sensitivity; leads internal team to resolve conflicts and finds solutions
Knowledge
- Experience in leading integrated teams with a lens on large scale events, conferences and stage production
- Approaches brand from holistic marketing perspective. Integrates emerging technologies and creative into client recommendations.
- Comprehensive understanding of client needs and production
- Completes site visits with clients and stays in the know on current trends
- Thorough understanding of industry business trends, especially in large scale production trends, technology trends, and corporate. Alert to changes in clients’ marketplace. Has broad knowledge of what’s going on in the marketplace to offer solutions to clients
- Cultivates relationships with appropriate thought leaders to help maintain solid knowledge of client’s business
- Expert in multi channels and multi audiences – enough knowledge to be able to act agnostically when making decisions on behalf of the client.
Agency Operations
- Finances: Understands agency revenue and profitability model. Ensures work is completed within budget by project. Owns the revenue and forecast for the brand. Determines and negotiates budget needs; provides input to fee development. Vigilantly seeks to optimize agency services and internal resources
- Trouble shoot: Keeps management informed of account status, problems, plans, and meetings and gets senior management involved as needed.
- Team Leadership: Provide assistance related to agency/team/management policies and practices
- Best practices: Advances best practices in agency process
- Develops staff, mentors team
Tactics and Execution
- Communicates strategy and tactical plan effectively. Ultimately responsible for flawless execution.
- Direction: Provides clear strategic direction to agency team. Evaluates creative product against strategic direction and provides constructive feedback.
- Onsite execution: With little direction is able to support from a production standpoint, support with ticketing, registration, talent and entertainment to Audio Visual and stage management
- Holistic Perspective: Approaches brand from holistic marketing perspective, looks at all media and forms of digital marketing, communications and advertising to develop outcomes that meet client objectives.
Key Attributes:
- Likely 6 – 8 years agency and client service experience, from a tier-1 agency area focusing on integrated advertising with digital nativity a strong asset.
- Strong background in production – can effectively read a BEO to an AV order and understand what the set up from vendors will be
- Experience in ticketing and managing registration platforms
- Track record of success marked by promotion and growing client business and revenues, with a core focus on organic growth. Must be able to identify and manufacture growth and understand the difference between the two.
- Passion for the work and able to inspire creatives, their teams and clients.
- A strong record of coaching and mentorship, and the ability to identify and grow high potentials while nurturing loyalists.
- Ability to thrive in a fast-paced environment managing a large volume of work with fair but demanding clients.
- Ability to travel across North America for site visits, client meeting, vendor meetings and onsite execution
- An understanding of B2B events
- An understanding of Experiential marketing and its role
- Excellent written, verbal, and presentation skills
- Someone with patience and maturity who can help build the plane while it’s flying. Must be ok with constant change, with a vision to manufacturing stability.
- Confidence without ego.
Mosaic North America
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