Sales Marketing Coordinator

Scientific Games

Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward.

Position Summary

The Marketing Content Coordinator will work in conjunction with the sales and marketing groups of both Scientific Games and the Vermont Lottery to manage our in-store digital sales product called Lottery In Motion, which is a store display monitor that shows digital and flash content promoting lottery games and products. This position will develop creative outbound messaging programs. On a daily basis, this person coordinates with the digital content team to ensure Lottery Agent locations have timely applicable content that appeals to our audience and related to sales and marketing goals. This position is responsible for leading the content strategy to ensure sales growth.

Job Functions:

• Manage all media flash content displayed through the Lottery In Motion screens.
• Work with the digital messaging design developers on content and messaging to support marketing and sales programs at the point of sale.
• Manage the flow of work and approvals between the creative team and lottery marketing management through approval of all designs.
• Execute effective strategies to bring new content to market, while maintaining and enhancing existing content.
• Analyze sales trends and research results to create and determine the best strategies to reach our Lottery players and improve game performance.
• Create and maintain groups within the content system as well as playlists. Initiate traffic driven programs to grow audience size and enhance engagement.
• Work with Lottery and SG departments to define objectives, projects scope, resources, timelines, and deliverables.
• Constantly review and recommend optimal digital display content plan for the Lottery and present accordingly.
• All other duties as assigned

Qualifications

Education

Must have a high school diploma or equivalency.

Years Of Related Experience

Years of experience 2 to 4 years

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, use hands, operate a computer, and have specific vision abilities to include close and distance vision, and ability to adjust focus working with computer and business equipment.

Work Conditions

Scientific Games Corporation and its affiliates (collectively, “SG”) are engaged in highly regulated gaming and lottery businesses. As a result, certain SG employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation or contracts. In order to ensure SG complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, SG requires all of its employees to meet those requirements that are necessary to fulfill their individual roles. As a prerequisite to employment with SG (to the extent permitted by law), you shall be asked to consent to SG conducting a due diligence/background investigation on you.

This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above.

SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.

SCIENTIFIC GAMES