The opportunity:
The Creative Director of Visual Design and Brand Identity will report to the Global Head, Creative Services. The role is based out of the Atlanta, Georgia, headquarters and represents the face of visual design asset development and visual brand identity for the Creative Services team across the company. The successful candidate must have strong executive presence and global business acumen to bring strategic messaging to life across various internal and external platforms. The Creative Director of Visual Design and Brand Identity will interact directly with the company’s C-suite, business and functional leaders to:
* Manage the creative direction, style and tone of world-class visual design assets across internal and external platforms, vents and collateral.
* Demonstrate a mastery of visual graphic design production that increases engagement with our target audiences.
* Lead the delivery and evolution of our visual design and brand identity, building brand awareness differentiating us from the competition.
* Lead professional development for in-house and agency talent to deliver results and support future growth.
How you will impact WestRock:
Visual Design:
* Develop, lead and execute a strategic visual design plan to bring messaging to life ensuring alignment with WestRock’s purpose, values, vision and strategy.
* Partner with senior leaders and other internal partners on visual design asset development to activate key messaging that increases stakeholder engagement.
* Own the end-to-end process including leading creative brainstorms through the production and management of assets and workflow to effectively meet the needs of our customers.
* Assess priorities and allocate team resources to manage work requests.
* Oversee development of visual design asset library on digital asset management system.
* Keep up with the latest creative trends and best practices to drive digital media to the next level.
* Develop, evaluate and optimize processes on a regular basis to ensure resources are used effectively and responsibly and processes are effective and efficient.
* Overcome obstacles by proactively seeking new solutions to advance the team or project.
* Measure and evaluate the effectiveness of visual assets on campaigns and use on various platforms.
* Ensure consistency in visual brand design for internal and external asset development.
* Source and manage third-party vendors for overflow of creative needs.
Brand Identity:
* Develop and implement key strategies for the ongoing advancement of WestRock’s visual brand identity.
* Educate and drive understanding and alignment across the organization around our brand identity providing direction and ongoing education.
* Be a strategic partner with our internal teams and their designated agencies.
* Lead maintenance of brand asset resources (digital hub) and tools (brand center).
Team:
* Lead and manage a high-performing team of visual design professionals (graphic designers, presentation support).
* Communicate strategy, goals and expectations to team members, plan for team growth opportunities, monitor performance and provide timely feedback.
* Cultivate a bench of talent to deliver results and support future growth.
* Drive performance and growth through ongoing feedback, coaching and development.
* Facilitate open communication among team members and resolve any issues in a professional, and transparent manner.
* Recognize and celebrate team member excellence.
What you need to succeed:
* The ideal candidate is a skilled storyteller, has exceptional creative direction skills, is experienced in graphic design and editing, and doesn’t mind rolling up their sleeves and doing the work as needed.
* Bachelor’s degree in graphic design, marketing, communications or related field.
* 10+ years of experience successfully developing and managing visual design team strategies.
* 5+ years of experience managing people on high-performing teams.
* Ability to communicate easily and provide strategic counsel and influence with cross-functional teams.
* Experience with scaling up a digital media team.
* A strategic, can-do and resourceful attitude.
* Experience working in a fast-based environment with strong attention to detail, excellent problem-solving skills and process design capabilities.
* Strong proficiency and experience with Adobe Photoshop, Photoshop, InDesign and Illustrator.
WestRock Company
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