We are seeking a Marketing Manager for one of our valued clients in the technology industry.
This role is covering for an employee going on parental leave. Candidates MUST BE LOCATED IN THE SEATTLE AREA.
The emphasis for this role is on marketing campaign management (including solid QA abilities) skills.
We would like to see candidates with experience in:
– Building digital (outbound) campaigns using marketing tools (do they understand HTML)
– Executing campaign QAs with a solid attention to detail
– Troubleshooting both technical and non-technical issues and finding a fix
– Understanding how to prioritize projects and how to communicate about it
– Targeting and building customer segments
– Developing marketing strategies and/or experiments
– Understanding reporting and campaign performance
– Following/Developing processes and standards
Help shape the future of digital entertainment with this company! Our mission is to change the way customers around the world consume video entertainment, offering the broadest selection of premium video available within a single experience and accessible across devices. This program is at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide – and we work in a dynamic, and exciting environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on…
We are looking for a smart, customer-obsessed and analytical Outbound Marketing Manager to help grow our global digital video business and create innovative and engaging customer experiences across our outbound marketing channels. The International marketing team for this program is responsible for driving customer growth and engagement through a very broad combination of marketing channels across marketplaces. While our office is based in Seattle, our remit is world-wide and we collaborate very closely with our colleagues all over the globe.
As replacing a Jr. Outbound Marketing Manager during their leave of absence, you’ll be responsible for conceptualizing, executing and continually improving end-to-end direct marketing campaigns for email and push notifications. Through strategic thinking, strong data driven customer insight, creative thinking and operational excellence, you’ll flawlessly execute a comprehensive marketing plan that builds awareness and drives traffic to strategic campaigns and seasonal events.
You will have shown that you can work autonomously and be as comfortable handling details as you are thinking big. You will have demonstrable expertise in driving data-driven direct marketing strategy as well as campaign execution end-to-end including writing copy and directing creative assets. You will be comfortable dealing with ambiguity as we test our way into new content types and business lines. You will have shown you’re able to work in a dynamic environment and can deliver results at pace.
Responsibilities:
– Own outbound campaigns from end to end – manage targeting and segmentation, messaging, creative, content and design, planning, localization, build, execution and reporting
– Engage with content marketing teams to create and execute an email plan to showcase our diverse content and drive acquisition and engagement, supported by a continuous, meticulously planned and documented testing plan
– Hold a high bar for when manual emails are required
– Ensure campaigns are executed to the highest standard, on time and on budget
– Writing up proposals, testing roadmaps and campaign reviews with a monthly overall review of progress against targets
– Deep dive analysis working with BI to understand campaign performance
– Work closely with other marketing channels within the company to ensure key launches and partnerships are supported
Client Description:
Want to work for one of the fastest growing and most admired companies in the world?
Founded in 1995 this client of Aquent’s has grown to one of the largest tech companies in the world. Driven by the excitement of building technologies, inventing products, and providing services that transform the way their customers live their lives and run their businesses. Come join them and work in a place that values innovation, creativity and leadership.
Why work with AQUENT? Check out our awesome benefits: https://aquent.com/find-work/talent-benefits
Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Aquent
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