ESC’s premier client is seeking a Junior Outbound Marketing Manager to join their video entertainment team. Their mission is to change the way customers around the world consume video entertainment, offering the broadest selection of premium video available within a single experience and accessible across devices. They are at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide – and they work in a dynamic, and exciting environment where innovating on behalf of their customers is at the heart of everything they do. If this sounds exciting to you, please read on…
We are looking for a smart, customer-obsessed and analytical Junior Outbound Marketing Manager to help grow our global digital video business and create innovative and engaging customer experiences across our outbound marketing channels. The International marketing team is responsible for driving customer growth and engagement through a very broad combination of marketing channels across marketplaces.
In this role you’ll be responsible for conceptualizing, executing and continually improving end-to-end direct marketing campaigns for email and push notifications. Through strategic thinking, strong data driven customer insight, creative thinking and operational excellence, you’ll flawlessly execute a comprehensive marketing plan that builds awareness and drives traffic to strategic campaigns and seasonal events.
You will have shown that you can work autonomously and be as comfortable handling details as you are thinking big. You will have demonstrable expertise in driving data-driven direct marketing strategy as well as campaign execution end-to-end including writing copy and directing creative assets. You will be comfortable dealing with ambiguity as we test our way into new content types and business lines. You will have shown you’re able to work in a dynamic environment and can deliver results at pace.
Key job responsibilities:
- Own outbound campaigns from end to end – manage targeting and segmentation, messaging, creative, content and design, planning, localization, build, execution and reporting
- Engage with content marketing teams to create and execute an email plan to showcase our diverse content and drive acquisition and engagement, supported by a continuous, meticulously planned and documented testing plan
- Hold a high bar for when manual emails are required
- Ensure campaigns are executed to the highest standard, on time and on budget
- Writing up proposals, testing roadmaps and campaign reviews with a monthly overall review of progress against targets
- Deep dive analysis working with BI to understand campaign performance
- Work closely with other marketing channels within the organization to ensure key launches and partnerships are supported
Educated Solutions Corp
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