Creative Writer, Senior – Commercial Production

Division: Radio

Work Status: Fulltime

Location: Vancouver, BC

About the Role

This position requires the perfect blend of creative talent, marketing savvy, teamwork and a genuine desire to super serve our internal and external clients. Reporting to the Radio Creative Director, Creative Services, you will be responsible for but not limited to the following:

Responsibilities:

• Create compelling, engaging creative for a diverse client base
• Research client information such as industry, competitors, and products in order to better understand and promote the company
• Demonstrate mastery for effective radio copywriting
• Liaise with clients to address their expectations and concerns regarding promotional material, and gain approval
• Collaborate with sales, promotions, digital and production teams to develop successful advertising and promotional campaigns
• Mastery of station brand and target audience
• Mastery of internal and external client service
• Assist and brainstorm with other Creative Writers & BC Creative Services Team to develop unique advertising solutions, strategies and ideas for each client
• Prepare and maintain accurate records of past and present contracts and commercials
• Regularly meet with the Creative Director to discuss project progress and ways to improve efficiency within the Department
• Ensure project deadlines are met and ads are sent to air on time
• Work with the Production team to develop sound effects of ads
• Make last minute revisions when requested by agencies or clients and maintain up-to-the minute creative priorities
• Attend seminars, conferences and courses in order to develop skills and keep up-to-date with trends
• Ensure material meets CRTC standards and regulations, industry regulations and Corus legal policies
• Mastery of ability to prioritize and manage workload in a fast-paced, deadline driven environment
• Input traffic instructions into Wide Orbit

About You

What We Need From You:

• Minimum 5 years major market radio copywriting experience
• Proficient skill with of Microsoft Office, including Outlook, Excel and Word
• Highly knowledgeable of Wide Orbit and Media Touch
• Understanding of basic audio editing and audio editing software
• Post-secondary education in broadcasting, advertising, marketing, or other related field

If You Have the Following….We Want to Hear From You!

• Exceptional creativity and writing skills
• Ability to develop a creative strategy that meets clients’ marketing needs
• Excellent people skills with an ability to relate with diverse clientele; a natural talent for diffusing inter-personal conflict with humour and respect
• Positive, engaging team player with a strong sales focus
• Ability to self-manage along with strong time management, organizational, and verbal communication skills
• Keen knowledge of station cluster formats & Excellent grasp of pop culture
• Strong research skills required to study client products and competitors, as well as advertising trends
• Must exercise tact and diplomacy in dealing with both internal and external contacts
• Display excitement and a solid grasp of digital & social media platforms
• Ability to approach projects with innovative and creative thinking, creating fresh and competitive solutions
• Superior organization skills including demonstrated ability to effectively prioritize and manage multiple, complex projects concurrently and within strict deadlines

Corus Entertainment