Division: Radio
Work Status: Fulltime
Location: Vancouver, BC
About the Role
This position requires the perfect blend of creative talent, marketing savvy, teamwork and a genuine desire to super serve our internal and external clients. Reporting to the Radio Creative Director, Creative Services, you will be responsible for but not limited to the following:
Responsibilities:
- Create compelling, engaging creative for a diverse client base
- Research client information such as industry, competitors, and products in order to better understand and promote the company
- Demonstrate mastery for effective radio copywriting
- Liaise with clients to address their expectations and concerns regarding promotional material, and gain approval
- Collaborate with sales, promotions, digital and production teams to develop successful advertising and promotional campaigns
- Mastery of station brand and target audience
- Mastery of internal and external client service
- Assist and brainstorm with other Creative Writers & BC Creative Services Team to develop unique advertising solutions, strategies and ideas for each client
- Prepare and maintain accurate records of past and present contracts and commercials
- Regularly meet with the Creative Director to discuss project progress and ways to improve efficiency within the Department
- Ensure project deadlines are met and ads are sent to air on time
- Work with the Production team to develop sound effects of ads
- Make last minute revisions when requested by agencies or clients and maintain up-to-the minute creative priorities
- Attend seminars, conferences and courses in order to develop skills and keep up-to-date with trends
- Ensure material meets CRTC standards and regulations, industry regulations and Corus legal policies
- Mastery of ability to prioritize and manage workload in a fast-paced, deadline driven environment
- Input traffic instructions into Wide Orbit
About You
What We Need From You:
- Minimum 5 years major market radio copywriting experience
- Proficient skill with of Microsoft Office, including Outlook, Excel and Word
- Highly knowledgeable of Wide Orbit and Media Touch
- Understanding of basic audio editing and audio editing software
- Post-secondary education in broadcasting, advertising, marketing, or other related field
If You Have the Following….We Want to Hear From You!
- Exceptional creativity and writing skills
- Ability to develop a creative strategy that meets clients’ marketing needs
- Excellent people skills with an ability to relate with diverse clientele; a natural talent for diffusing inter-personal conflict with humour and respect
- Positive, engaging team player with a strong sales focus
- Ability to self-manage along with strong time management, organizational, and verbal communication skills
- Keen knowledge of station cluster formats & Excellent grasp of pop culture
- Strong research skills required to study client products and competitors, as well as advertising trends
- Must exercise tact and diplomacy in dealing with both internal and external contacts
- Display excitement and a solid grasp of digital & social media platforms
- Ability to approach projects with innovative and creative thinking, creating fresh and competitive solutions
- Superior organization skills including demonstrated ability to effectively prioritize and manage multiple, complex projects concurrently and within strict deadlines
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