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Creative Writer, Senior – Commercial Production

Division: Radio

Work Status: Fulltime

Location: Vancouver, BC

About the Role

This position requires the perfect blend of creative talent, marketing savvy, teamwork and a genuine desire to super serve our internal and external clients. Reporting to the Radio Creative Director, Creative Services, you will be responsible for but not limited to the following:

Responsibilities:

  • Create compelling, engaging creative for a diverse client base
  • Research client information such as industry, competitors, and products in order to better understand and promote the company
  • Demonstrate mastery for effective radio copywriting
  • Liaise with clients to address their expectations and concerns regarding promotional material, and gain approval
  • Collaborate with sales, promotions, digital and production teams to develop successful advertising and promotional campaigns
  • Mastery of station brand and target audience
  • Mastery of internal and external client service
  • Assist and brainstorm with other Creative Writers & BC Creative Services Team to develop unique advertising solutions, strategies and ideas for each client
  • Prepare and maintain accurate records of past and present contracts and commercials
  • Regularly meet with the Creative Director to discuss project progress and ways to improve efficiency within the Department
  • Ensure project deadlines are met and ads are sent to air on time
  • Work with the Production team to develop sound effects of ads
  • Make last minute revisions when requested by agencies or clients and maintain up-to-the minute creative priorities
  • Attend seminars, conferences and courses in order to develop skills and keep up-to-date with trends
  • Ensure material meets CRTC standards and regulations, industry regulations and Corus legal policies
  • Mastery of ability to prioritize and manage workload in a fast-paced, deadline driven environment
  • Input traffic instructions into Wide Orbit

About You

What We Need From You:

  • Minimum 5 years major market radio copywriting experience
  • Proficient skill with of Microsoft Office, including Outlook, Excel and Word
  • Highly knowledgeable of Wide Orbit and Media Touch
  • Understanding of basic audio editing and audio editing software
  • Post-secondary education in broadcasting, advertising, marketing, or other related field

If You Have the Following….We Want to Hear From You!

  • Exceptional creativity and writing skills
  • Ability to develop a creative strategy that meets clients’ marketing needs
  • Excellent people skills with an ability to relate with diverse clientele; a natural talent for diffusing inter-personal conflict with humour and respect
  • Positive, engaging team player with a strong sales focus
  • Ability to self-manage along with strong time management, organizational, and verbal communication skills
  • Keen knowledge of station cluster formats & Excellent grasp of pop culture
  • Strong research skills required to study client products and competitors, as well as advertising trends
  • Must exercise tact and diplomacy in dealing with both internal and external contacts
  • Display excitement and a solid grasp of digital & social media platforms
  • Ability to approach projects with innovative and creative thinking, creating fresh and competitive solutions
  • Superior organization skills including demonstrated ability to effectively prioritize and manage multiple, complex projects concurrently and within strict deadlines

Corus Entertainment

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Expiration date:
04-28-2023

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