Summary of Position
The Starz Brand Marketing team leads brand strategy and internal & consumer-facing initiatives that drive brand awareness and engagement across all Starz properties and platforms. The International Senior Brand Manager will contribute to high impact, creative brand campaigns across multiple territories for LIONSGATE+, ensuring brand voice, look, and strategies are upheld across business initiatives. The role will work closely with cross-functional teams to optimize strategies and partnerships to meet brand and business objectives.
Responsibilities
- Act as a steward of the brand as part of the Brand team, reinforcing our brand voice, tone, and guidelines to facilitate brand consistency throughout the organization
- Support the strategic development of consumer marketing brand initiatives and campaigns across multiple territories
- Develop and manage innovative tactics that communicate our brand positioning and drive awareness, engagement, and subscriber growth
- Work closely with executive and cross-functional teams to optimize brand efforts with an emphasis on brand strategy and consistency
- Translate brand strategies into campaign/project briefs that encourage and inform cross-functional collaboration
- Ensure brand and strategy alignment across creative assets and all brand deliverables (Video Promotions, Media Buys, Sizzle and Sales Reels, Digital Banners, OOH, Collateral/Premiums, etc.) on and off platform (upper and lower funnel, partner and affiliate, app and stores, etc.)
- Manage creative asset approvals across multiple consumer and distribution channels
- Manage the development and execution of consumer brand activations, working closely with cross-functional teams to build experiences that engage core consumers
- Work closely with content marketing teams to align on opportunities that amplify brand throughout series campaigns
- Partner with Human Resources and Diversity, Equity & Inclusion to contribute to internal and industry initiatives
- Understand and decipher campaign results to optimize campaigns and equity post launch
- Work closely with Marketing & Creative Operations to manage production of creative assets
Qualifications & Skills
- Bachelor’s Degree in Business, Communications, Marketing or similar discipline preferred
- 4+ years’ relevant experience in Brand/Marketing; or equivalent combination of education and experience
- Television/entertainment industry experience preferred within studio or agency setting
- International entertainment and brand management experience a plus
- An eye for detail and organization
- Ability to manage projects to deadline
- Must be a team player, collaborative, proactive and flexible
- Ability to engage with and lead a diverse range of partners
- Self-directed, efficient, and able to handle multiple tasks and priorities in a professional and confident manner under tight deadlines
- Working knowledge of PowerPoint, Microsoft Word, Excel and Outlook
- Exceptional written and verbal communication skills, including ability to effectively present to all levels of the organization, including senior management
- Passion for brand and branded entertainment
- Bilingual preferred
- Working knowledge of Workfront a plus
About the Company
STARZ (www.starz.com), a Lionsgate company, is a leading global media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. In 2018, STARZ launched its international premium streaming platform STARZPLAY, now LIONSGATE+, to provide subscribers access to bold, curated storytelling. LIONSGATE+, coupled with the STARZPLAY ARABIA joint venture in MENA and Lionsgate Play in South and Southeast Asia, has a footprint that extends across the globe. STARZ and LIONSGATE+ are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.
Business Unit Overview
STARZ
With the Company aligning its studio operations behind the growth of its streaming business, STARZ has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including STARZ original series and provocative documentaries, along with a broad catalogue of first-run movies, STARZ is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underrepresented audiences. Its focused brand, premium content and freedom from legacy relationships position STARZ at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.
Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, STARZ has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The company’s international premium subscription service, LIONSGATE+, offers subscribers access to bold, curated storytelling around the world. LIONGATE+ has a footprint that extends across the globe and continues to expand its network of distribution partners. In addition to its LIONSGATE+ markets, it reaches audiences in the Middle East and North African region through STARZPLAY ARABIA and in South and Southeast Asia with Lionsgate Play. The proprietary and highly-rated STARZ app, a proven hit with U.S. audiences, continues to roll out internationally.
Our Benefits
- Full Coverage – Medical, Vision, and Dental
- Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
- 401(k) company matching
- Tuition Reimbursement (up to graduate degree)
Compensation
$95,125 – $117,495
EEO Statement
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
Starz
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