Public Relations Manager

SOPEXA is looking for a full time PUBLIC RELATIONS MANAGER for its NYC office.

SOPEXA USA

Sopexa is an international food, beverage & lifestyle communications agency working with brands and collective organizations. The NYC office boasts over 40 clients in the food and beverage industries and has been around for over 60 years. Our unique expertise is focused on amplifying the stories and the voices behind the brands, producers, and at times entire regions we work with tailoring their strategies and messaging for the U.S market, or any of the other 23 countries we are present in. Sopexa advises and assists clients with marketing strategies and campaign execution for consumer and trade audiences alike across PR, Digital, Social, Influence, Content, Event, Shopper Marketing and Strategic Partnerships.

Sopexa is 250+ employees strong worldwide, all with a passion for food, for wine and spirits, and for the people and the heritage behind each of the products we represent. The agency is part of the Hopscotch Groupe which is headquartered in Paris.

WHAT’S IN IT FOR YOU

• Work on food and beverage clients with a focus on wine regions
• Become part of a multi-talented team of 30+ employees working together on PR/Digital/Event/Shopper Marketing programs
• Enjoy working on international clients from France, Italy, Portugal, Austria, Chile
• Enjoy the benefit of hybrid work, with 2 days at the office per week
• Generous time off: 15 PTOs + the last week in December when the office closes + 3 personal + 5 sick days.
• 5% 401k Contribution
• Healthcare covered at 98%
• Join an agency that’s been around for over 60 years under the same name, we’ve seen it and have thrived through it!

PROFILE

• Excellent oral and written skills – French and/or Spanish proficiency a plus
• 2+ years consumer PUBLIC RELATIONS (PR) experience in a similar position (press relations, media partnerships and/or influencer marketing) – Agency experience a plus
• Demonstrated network of US media contacts – Experience working with Food/ Beverage press a plus
• Energetic, driven and highly organized
• Passion for food and alcoholic beverage sectors

Candidates must be legally authorized to work in the U.S and/or hold a permanent working permit

RESPONSIBILITIES

• Create and execute PR campaigns from start to finish, including strategy, implementation and evaluation (ability to use judgement and consult clients in an autonomous fashion)
• Develop and maintain strong and continuous relationships with media, influencers and opinion leaders
• Draft brand content – Press releases, press kits, infographics, pitch notes, invitations, blog posts, etc.
• Organize and manage press and influencer events and trips
• National & International Travel can be required
• Set up and execute media and brand partnerships
• Execute and ensure efficiency and profitability of services via monitoring, reporting and analysis
• Stay abreast of ever-changing PR landscape and best practices in the field
• Identify trends and explore new collaborative opportunities
• Manage PR database

Sopexa USA