Product Marketing Manager

We’re looking for a collaborative and analytical Product Marketing Manager to join the fast-growing marketing team at Tailscale. You will work closely with the Marketing, Product, Engineering, and Sales teams to identify customer needs, market trends, and pain points, and explain our product to customers. This role might be perfect for you if you are familiar with developer tooling, networking infrastructure, and enterprise security needs, and can communicate technical features as easy-to-digest benefits. If feature launches are second nature, and you love to organize disparate teams, read on.

Because we’re an early-stage and fully remote company, we’re looking for a motivated individual who can think on their feet, enjoys collaborating with highly technical teams, and is comfortable working asynchronously.

Your key responsibilities will include

• Becoming the expert on our users and customers, who they are, their pain points, and what drives them to seek out solutions.
• Collaborating with Product and Marketing teams to develop and refine product positioning, messaging, and content that resonates.
• Planning the launches of new products or features, managing the cross-functional implementation of the plan, and measuring launch success.
• Participating in the creation of marketing materials. This includes delegating and working with freelancers/agencies as needed – from landing pages, blog posts, and email campaigns to social media and slide decks.
• Helping increase awareness of the network security space and position Tailscale as a thought leader.
• Performing competitive and market analysis to inform messaging and campaigns, and influence product strategy.

Ideally, you have

• A proven track record in marketing, product marketing, developer marketing, product management, or a related field.
• Experience managing interdependent, complex projects and keeping multiple workstreams on track.
• An analytical mind with an enthusiasm for problem-solving and measuring the effectiveness of your work.
• The ability to quickly adapt and react to changing plans and ambiguity. We’re a startup – our estimated launch dates change often!
• Excellent people skills – this role will interact with many cross-functional teams and the ability to communicate and negotiate effectively will be critical to the success of this role.

It’s nice if you have

• An affinity for complex, highly technical subjects
• A strong data-driven mindset
• Experience with solutions at a B2B or enterprise technology companies, product-led growth experience is a plus
• Experience with security products used in SaaS or cloud environments

You should include these in your application

• Your resume
• LinkedIn profile
• A brief explanation of a launch you’ve worked on that you are proud of

Benefits

Tailscale is a fully remote company with employees in both the United States and Canada. We offer:

• Flexible (and reasonable) working hours—work/life balance is exceptionally important to us
• Competitive compensation, stock options, and 401(k) (for United States-based employees)
• Comprehensive medical/dental/vision benefits, and more
• 4 weeks of paid vacation (standard across the company) + 12 company holidays per year
• An allowance for equipment to help you personalize your workspace

This is a full-time position. Our team is spread across Toronto, Montréal, New York City, Seattle, San Francisco, Victoria, Phoenix, and elsewhere. We are looking for someone based in the continental United States or Canada who can maintain several hours a day of overlap with the Eastern timezone.

Tailscale is proud to be an equal opportunity employer and is committed to building a work environment that is both diverse and inclusive. All qualified applicants will receive consideration for employment regardless of age, ancestry, creed, color, disability, ethnicity, family or medical care leave, gender, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Accommodations are available on request for candidates taking part in all aspects of the hiring process.

Only candidates selected for interviews will be contacted. No recruiters, please.

Please keep reading…

We strongly encourage you to apply if you’re interested: we’d love to know how you can amplify our team with your unique experience!

Research shows that candidates from underrepresented backgrounds often don’t apply for roles if they don’t meet all the criteria, unlike majority candidates meeting significantly fewer requirements.

Tailscale