Senior Marketing Executive

We’re looking for a unique, energetic & driven marketer who shares our love for all things plant-powered. You’ll be managing the daily marketing activities of the brand and taking the lead on communication & brand growth. This is a hands-on role where you’ll be an integral part of a fast growing, purpose-led, sustainable f&b brand.

Starting salary: £35,000+

Starting date: March 2023. 

What you’ll be doing in a snapshot:

• Formulate grounded’s ongoing marketing strategy
• Work closely with the founders to drive overall brand awareness and sales 
• Oversee & execute all brand and marketing endeavours (on and offline)
• Engage with the target audience and find new niches and opportunities
• Track and analyse the performance of all campaigns

And specifically:

• Oversee social media accounts & content – manage consistency, and execute social media plans with our creative director, ensuring relevancy, great story telling, engaging content, applicable influencer relationships and overall out of the box thinking
• Paid Campaigns– understand campaign strategy and liaise with external campaign managers
• Emails – manage & maintain email campaigns through klaviyo
• PR – manage Publicity & appearances in press and other media, liaising with freelance PR manager to ensure commitment and evidence of meeting kpis
• Marketing materials – Managing all designed & printed marketing materials 
• Shopper marketing – Help increase sales & activation in-stores. Online & offline, across independents and grocery, including sampling
• Events – Sourcing, organising and running all trade and consumer events 
• Collaborative opportunities – seeking these to further raise Grounded’s profile
• Budgeting – Help prepare and manage the marketing budget on a quarterly and annual basis
• Reporting – Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Website – Ongoing management of shopify site including Blog posts & recipes, homepage refreshes & product updates

Requirements

• 2+ year’s experience (ideally within a SME f&b brand)
• Passion for brand & marketing, with the potential and attitude required to learn 
• Demonstrable passion for plant-based f&B
• Experience in identifying target audiences and in creatively devising marketing campaigns that engage, educate and motivate
• Some knowledge of website and social media analytics tools and platforms 
• A strong sense of design aesthetics and a love for great copy
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Bsc/msc degree in Marketing or related field
• A deep resonance with the brand ethos (shared on application).

GROUNDED®