We’re looking for a unique, energetic & driven marketer who shares our love for all things plant-powered. You’ll be managing the daily marketing activities of the brand and taking the lead on communication & brand growth. This is a hands-on role where you’ll be an integral part of a fast growing, purpose-led, sustainable f&b brand.
Starting salary: £35,000+
Starting date: March 2023.Â
What you’ll be doing in a snapshot:
- Formulate grounded’s ongoing marketing strategy
- Work closely with the founders to drive overall brand awareness and salesÂ
- Oversee & execute all brand and marketing endeavours (on and offline)
- Engage with the target audience and find new niches and opportunities
- Track and analyse the performance of all campaigns
And specifically:
- Oversee social media accounts & content – manage consistency, and execute social media plans with our creative director, ensuring relevancy, great story telling, engaging content, applicable influencer relationships and overall out of the box thinking
- Paid Campaigns– understand campaign strategy and liaise with external campaign managers
- Emails – manage & maintain email campaigns through klaviyo
- PR – manage Publicity & appearances in press and other media, liaising with freelance PR manager to ensure commitment and evidence of meeting kpis
- Marketing materials – Managing all designed & printed marketing materialsÂ
- Shopper marketing – Help increase sales & activation in-stores. Online & offline, across independents and grocery, including sampling
- Events – Sourcing, organising and running all trade and consumer eventsÂ
- Collaborative opportunities – seeking these to further raise Grounded’s profile
- Budgeting – Help prepare and manage the marketing budget on a quarterly and annual basis
- Reporting – Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Website – Ongoing management of shopify site including Blog posts & recipes, homepage refreshes & product updates
Requirements
- 2+ year’s experience (ideally within a SME f&b brand)
- Passion for brand & marketing, with the potential and attitude required to learnÂ
- Demonstrable passion for plant-based f&B
- Experience in identifying target audiences and in creatively devising marketing campaigns that engage, educate and motivate
- Some knowledge of website and social media analytics tools and platformsÂ
- A strong sense of design aesthetics and a love for great copy
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Bsc/msc degree in Marketing or related field
- A deep resonance with the brand ethos (shared on application).
GROUNDED®
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