Creative Content Director (Copy) – Global Creative Agency

This leading Global Creative Agency/Studio is now looking for an experienced ‘Creative Content Director’ for a fast-growth account.

This team is responsible for creating a wide and diverse range of global, omnichannel, through-the-line content and creative for two of the world’s biggest brands. The account operates at the pace of a start-up, and as such it’s a role for someone who is looking for an exciting creative challenge, where no two days are the same, and the possibilities are limitless

This is a senior and pivotal role leading on narrative and content across a range of creative campaigns and workstreams.

‘Creative Content Director’? an editorial lead or creative copywriter that is also a conceptual thinker. They are looking for someone with a strong portfolio of campaign work for leading brands that demonstrates an ability to run teams, generate big ideas, and deliver them with punchy, effective creative – whether that’s in a three-word headline or a two-minute film. This is someone that can think both wide and deep and is as comfortable coming up with campaign ideas as they are mapping out content ecosystems.

As a creative lead, the core skills needed are:

• Creative ownership and chops – in every facet, from ATL to BTL to TTL. Deep knowledge of what is creatively strong, but also buyable for clients, is essential.
• Strength in client relationships, selling ideas and running teams. You must be a creative ‘doer’ as much as a leader, and be able to see both the big picture & be in the weeds.
• Strategic and integrated campaign experience. Content ecosystems that map through every format, from hero film to social activation, are as important as the big idea.

You will be working above, below and through-the-line, on the B2B work streams including:

• Integrated through-the line campaigns – feat. film, social, OOH, print and more
• Creative strategy – developing and owning RTBs with senior clients 
• Brand positioning projects (predominantly B2B)  
• Film-heavy projects; including short- and long-form films, shooting IRL and remotely 
• Every facet of creative, from events to podcasts, animated films, sales decks, eCRM, social, long-form articles, data visualization… 

Your Profile:

• An impressive body of work, with a range of creatively broad work (and the results to show for it) for global brands
• Has experience interrogating and answering a variety of client briefs, as well as building strong client-ready decks to present your ideas
• Is strong at briefing in different disciplines – from copywriting to art to strategy – and leading creative direction to ensure campaigns and ideas are fully formed and buyable
• Is innately creative and can concept, sell in, and create work that travels
• Can be ‘hands on’, crafting everything from film treatments to punchy one-liners to social
• Has a copy/editorial background (ideally journalistic experience): this is NOT an art role.
• Has a minimum of 5-7 years experience working in senior creative roles, and experience leading relationships with senior clients 
• Has agency experience – a creative agency, content agency, ad agency, etc – as well as journalistic experience and pedigree 
• Is as comfortable creating BTL content (thought leadership, articles) as ATL campaigns
• Is strategically minded and works well with planning and strategy teams to build buyable creative ideas – and decks – from strong insights  
• Understands the worlds of B2B marketing and is interested in and passionate about tech
• Is comfortable with a fast-paced environment, tight deadlines and challenging briefs

Also, be great to see:

• Close collaboration with the ECD, Creative Directors, editorial and art teams on a wide range of projects, including articles, social, video, digital, print and more
• Head-turning ideas that are as visually strong as the editorial angles within them 
• The ability to present – and defend – ideas to clients. RTBs, strategic thinking, and pitching are critical components of the role
• Experience coordinating and leading shoots, interviewing on set, and leading in the edit
• Initiative, self-reliant, and quick to act – with an obsessive attention to detail in grammar
• Cares passionately about creating work that will travel and have an impact
• Is London-based but comfortable working across different time zones within a flexible, global team spanning the U.K., U.S., and APAC.

RC&A