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Our client is looking for a Creative Lead to join their team. This candidate must have experience working as a director managing but also able to be a hands on creative.
Objectives of this role
- Lead and review the work of the creative teams for all web, print, and digital marketing collateral
- Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology
- Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
- Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
- Analyze brand tracking, market trends, consumer needs, and the competitor landscape
- Meet budget requirements by forecasting and managing expenses
Responsibilities
- Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables
- Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists
- Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
- Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences
- Oversee the presentation of final concepts, and obtain approvals for deliverables
Required skills and qualifications
- Ten years of relevant experience in creative leadership within an agency setting
- Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
- Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print
- Proven ability to develop successful concepts
- Proficiency in leading a team of diverse, talented creatives
- Strong creative vision, with an eye on business objectives
- Hands-on involvement with key projects, while still being able to empower, challenge and champion your team
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