Job Description
The role of the Art Director is to concept and execute creative campaigns that blend storytelling and visual innovation. The art director will implement creative strategy, conceptualize, and execute brand assets, and help maintain a consistent visual brand statement across all aspects of the business, including D2C, wholesale and licensing.
RESPONSIBILITIES
· Maintain overall brand image by keeping all design and photo output consistent over time and updating the brand book and style guide.
· Art direct and oversee all brand photography including production on editorial shoots, on-model and still life shoots, social content shoots, flat lays, and event photography. Concept photoshoots as well as produce all aspects of shoots including booking talent, casting models, creating shot plan & coordinating retouching.
· Create seasonal style guides to match back to current collection. Look & feel includes editorial photography campaign, social photoshoots, and design of emails, web banners & social content.
· Design all marketing materials including brand decks, presentations, look books, evites, invites, packaging, hangtags/labels and Instagram story templates.Â
· Explore and utilize innovative ways of creating and applying graphics, imagery, and visual communication technologies within emerging industry trends to maintain brand relevancy.
· Collaborate and support ecommerce licensee by giving art direction for website and emails, providing them with photo content and design assets to ensure style imagery aligns with final production across all platforms.
· Collaborate with and support Director of Ecommerce and Marketing Team to ideate, design, and execute digital marketing materials including imagery for emails, ads, and social posts.Â
· Manage and facilitate projects for in-house photographer.Â
· Works closely with the Design Team to build out season direction both physically and digitally.Â
· Creates consistency in art direction for all design led photoshootsÂ
QUALIFICATIONS
·       BA in Design, Graphics, Marketing, or equivalent
·       3-5 years of relevant industry experience at fashion/lifestyle brand or agency
·       Well-rounded creative design, digital, and branding portfolio
·       Proficiency in Adobe Suite/Creative Cloud, eCommerce Platforms (Shopify, JOOR, Klayvio) and Digital Marketing (Social Media content development / editing)
·       Strong typographic and digital design capabilities, and web design experience required
·       Knowledgeable about current events and cultural developments and current trends in fashion, music, entertainment, art + design, technology, and other relevant areas
·       Excellent written and verbal communication skills
·       Ability to successfully multitask and prioritize among running projects
·       Capacity to self-manage and work independently, as well as part of a team
·       Ability to cross-collaborate with multiple departments
·       Ability to perform under pressure and meet tight deadlines
·       Highly organized and detail oriented
·       Excellent communications skills and interpersonal skillsÂ
·       Portfolio of work samples
·       Ability to work in person at our NYC office
Nicole Miller
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