Senior Social Media Manager
Location: Lamberhurst (TN3 8ER), near Tunbridge Wells, Kent / Remote (min. 3 days in office)
Full Time
Reports to: Social Media Director
We are on the hunt for an experienced and talented Social Media Manager or Senior Social Media Manager to join our team. The ideal candidate will have a strong background in social media and content creation and will be able to take the lead on developing and implementing paid and organic content strategies for our agency and clients. If you are a driven professional with a growth mindset, this is a fantastic opportunity for you to advance in your career.
Working alongside our Social Media Director, you’ll be working with some really exciting clients across a number of FMCG/Food & Drink & B2B brands whilst overseeing junior members of the team, planning and developing platform-first social strategies, directing content creation, running paid media campaigns, supporting influencer campaigns, managing a variety of organic social media plans and motivating the team to deliver best-in-class social media work.
You’ll have a proven track record of scaling impact and measuring results, as well as strong instincts for cultivating growth. You will be confident in managing multiple projects simultaneously and skilled in analysing and acting on data and insights. We’re looking for someone who is able to advocate for social media within the business and embody our team’s value of ‘being professional but keeping it playful’.
Catch A Fire – Who we are:
We are a strategic creative agency with a focus on communication, digital, design, film and innovation. Our mission is to deliver outstanding strategic and creative work that sparks a better future.
As an ethical-focused agency, we want companies that stand for something good in this world to prosper more than the ones that don’t. We feel this drives positive change. We are very particular about the companies we work with and we have a passion for their growth.
We work with some great brands both in the UK and globally.
Now entering the fourth year of our agency journey and recently named in Campaign’s Best Places to Work 2022, we are committed to continuing to build a talented and motivated team that set us all up for future success and importantly, to deliver against our agency vision.
The role:
We’re looking for an ambitious and proactive Social Media Manager or Senior Social Media, someone who is looking to step into a leadership role and who has a commercial and growth-led mindset. You will be responsible for planning and delivering best-in-class social media approaches and strategies that challenge standards and are industry-leading in innovation and approach. You’ll have a passion for social media, community building and trending online content, as well as the ability to inspire and mentor junior members of the Social Media Team to ensure the team flourishes as a department.
You will:
- Drive innovation across channels and actively explore new channel/content opportunities whilst maintaining up-to-date industry-leading knowledge on key and emerging social media platforms, functions, communities, cultures, and trends that inform our agency output
- Genuinely care about your work and want our clients to win
- Set goals and KPIs for all activities and measure the performance of social media activities and campaigns against these
- Be the lead contact for our social media clients (with support from the junior members of the team)
- Have a commercial and growth-led mindset with the ability to deliver against growth strategies and financial targets
- Work alongside the Social Media Director to deliver on agency and Content Hub growth and external presence
- Be a creative, independent thinker who stays ahead of online trends
- Oversee and manage broader client and campaign strategies (organic and paid)
- Work with the broader marketing team in order to align campaign objectives, audience targeting, brand image, messaging and content to ensure seamless delivery and consistency
- Work closely with our creative and design teams to advise on social media creative strategy, ensuring we’re always keeping relevant and bringing new thinking to our briefs
- Manage and ensure all campaigns are kept within budget
- Oversee the execution and management of any influencer campaigns, identifying key creative opportunities to partner with creators and working closely with junior team members to execute effectively
- Build meaningful relationships with our clients, establishing their trust in us as social media experts
- Seek out opportunities to be reactive, through regular monitoring of the platforms, pitching and creating content reacting to social trends and cultural commentary
- Create a flourishing and passionate team, through education, teaching sessions and on-account coaching or mentoring
- Support the Social Media Director on new business pitches and meetings
- Undertake regular analysis of internal systems and tools, scouting and proposing new tools for campaign management and performance tracking if required
- Provide reports, analysis and actionable insights to inform relevant stakeholders
- Take ownership of conversion tracking and pixel implementation for clients
- In collaboration with the Social Media Director, provide counsel and advice on the best use of social media channels to meet business needs, staying abreast of changes and new releases on all social platforms
- Oversee and manage the execution of all content creation at our Content Hub
- Manage and lead the junior social media team as they manage the day-to-day activity of all channels
- Be an excellent copywriter, with the ability to easily switch fluidly between different brands TOV
- Ensure that all social media marketing and content has considered keywords for optimal reach and link building
- Champion social and drive social excellence across the business
- Deliver and lead against our internal agency values
What we’d need from you (skills and competencies):
- You’ll have already been in a role in Social for 5+ years (ideally in an agency environment) where you’ve managed social content creation, content planning & built social strategies for a variety of brands
- You want to continue building a career within social media and see yourself growing within a fast-growth agency.
- You’ll have an in-depth understanding of using data-driven research/analysis to drive strategic direction, best practices and process improvements
- Autonomy to take ownership of client projects and briefs
- An in-depth knowledge of all social media platforms and what’s trending, but in particular: TikTok, Instagram, Facebook and Pinterest and how they can be leveraged collectively to drive impact, loyalty and engagement
- Previous experience managing a team or line managing a junior
- A commercial mindset
- The ability to be proactive and able to act with independence and integrity
- Flexibility and ability to cope with changing circumstances in a fast-paced environment
- Drive and ambition with a proactive and solution focussed mindset
- Ability to deal with a diverse workload and multiple, complex projects and stakeholders at one time
- Curious about new media and technologies
- Confident presenting to teams/ a wider audience either in pitches or as part of an event (internally and externally)
- Excellent copywriting skills and fluency in English
Nice to have:
- Someone who autonomously stays up-to-date with best practices, technologies and trends, tools and applications
- Background/experience in working in the food & drinks sector
- Agency experience
- Experience working on content creation
In return:
We want to change the world for the better and we believe that starts with investing in our Sparks. We like to be judged on the good we do, not just the good work we make – our team is driven by the shared mission of creating work that Sparks a Better Future.
- All the relevant tech you need to ensure you can undertake your role – Macbook, iPhone etc
- 30 days annual leave, inclusive of Bank Holidays.
- 3 extra days to get festive with a full Christmas shutdown.
- If your birthday falls on a working day you’ll get that off to celebrate!
- Enhanced maternity, paternity and adoption leave.
- An ‘Ignite’ CSR Day, allowing time away from your desk to support our chosen charity.
- A mentor to support your development and training, including a full personal development plan.
- Flexible working approach both in location and working times.
- Bakery lunch provided on a Friday and lots of fresh fruit for the weekdays too!
- Regular staff social fun!
- An Employee Assistance Programme, offering free advice and support.
- Pension Scheme.
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