The Social Media Coordinator will help schedule content to Very Local’s social media platforms. They will also help develop language and work with other Hearst teams and properties in collaborative social media content and posts. They will oversee engagement on all of the brand’s social properties and help develop best practices on each network.
- Day-to-day account management including maintaining logins, account updates (logos, bios, links)
- Launch new social media accounts as needed (i.e. TikTok)
- Execute against social content calendar by writing all copy, scheduling & publishing posts, and verifying content launches across social media platforms
- Assist with video clipping and other turnkey asset creation as needed
- Facilitate social media community management (reviewing inbox, responding to posts, etc.)
- Follow social accounts of businesses and talent featured
- Upload content to YouTube and help measure performance
- Assist in the development and management of social media marketing and influencer marketing strategy
Social Media Coordinator Qualifications / Skills:
- Passion for social media and proficiency with major social media platforms and management tools
- Proficiency with video and photo editing tools and digital media formats
- Excellent social listening skills
- Strong copywriting and editing skills
- Ability to understand historical, current and future trends in the digital media space
- Detail-oriented approach with ability to work under pressure to meet deadlines
Education and Experience Requirements:
- Bachelor’s degree in communications or a related field preferred
- Related experience and/or training considered as well as a combination of education and experience
- At least one year of experience managing B2C social media marketing or content development
- Direct experience using social media management tools (Hootsuite, AgoraPulse, SproutSocial)
- Experience with Microsoft Office
- Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools 0
About Us
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
Hearst Television owns and operates 33 television and two radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.
Hearst Television
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