Based in the United States, the Marketing & PR Manager will oversee the brand and directly run the marketing campaigns in US and Canadian.
Responsibilities include:
- Developing and executing a result-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing materials and collateral in line with brand direction.
- Responsible for the day-to-day brand activities and strategic marketing initiatives & campaigns across business verticals.
- Leading the planning and implementation of PR and initiatives related to the brand.
- Set the vision, strategy and direction to be aligned with business objectives and develop effectives brand campaigns and go-to-market strategies to differentiate our brand equity.
- Good track record of quality campaign ideation, implementation, tracking and measurement.
- Analyze the result of brand and campaign tracking and devise ongoing improvement plans to ensure top of mind for target customers.
- Devise and manage key marketing projects, devise and roll out marketing calendars to align international licensees with the brand’s vision.
- Work closely with internal teams and external agencies and platforms to execute key launches, achieve key KPI’s and rollout company-wide launches.
- Ideate, research and devise partnerships to develop innovative strategies to support product or collaboration roll outs while effectively managing budgets.
The Marketing & PR Manager of US should ensure the following:
- Bachelor’s degree or above in communications, journalism, Public Relations.
- Expertise in formulation and communications, media strategies and measures.
- Experience in communication with good understanding of business and fashion retail industry, have extensive international media, artists network and developing influencer & media programs
- Minimum 5 years’ experience in branding and communications leadership roles.
- Commercial-curious about the business and actively influences and contributes to discussions
- Strong understanding of trends and industry benchmarks
- Ability to drive KPIs and connection points to social commerce
- Excellent multitasking & time-management skills
A Bathing Ape® | USAPE LLC
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