Brand & Marketing Executive

Company

A global leader in the children’s entertainment industry, Banijay Kids & Family is the dedicated production, distribution, and sales division for children’s programming at Banijay. With a diverse catalogue of content, Banijay Kids & Family partners with leading broadcasters and platforms globally and produces a wide range of animation and live action series, digital content, and entertainment formats for kids and families worldwide.

Banijay Kids & Family is home to Zodiak Kids & Family Distribution, Zodiak Kids & Family France, Zodiak Kids & Family Productions UK, Monello Productions, Tiger Aspect Kids & Family, Movimenti Production and Kindle Entertainment. The combined talents of the group bring expertise to a broad range of upcoming productions and a catalogue of popular, creative, and successful programming.

With offices in Paris and London, Banijay Kids & Family is led by CEO Benoît Di Sabatino.

About this role

A fantastic opportunity to come and work in the growing brand and marketing team, working for a global leader in the production, distribution and exploitation of children and family content.

The Brand and Marketing Executive will use their creative and organisational skills to proactively support the development, planning and successful activation of key brands in line with the global brand strategy and vision for growth.

Responsibilities

• Support the Global Brand and Marketing Manager to launch and manage our key brands, working with multiple internal and external teams to ensure brand identity and positioning is communicated clearly, with the goal of building successful global IPs
• Work across the Banijay Kids & Family portfolio of production companies to ensure a good flow of communication, while contributing to the implementation of marketing strategies and collation of assets across our IPs from production to launch
• Support the creation of internal and external brand and marketing collateral – including but not limited to presentations, trade advertising, sales tools, and digital content. Ensure deliverables are delivered to a high standard, on time and on budget.
• Take responsibility for and manage the distribution screening portal, ensuring the information and materials are accurate and presented in a timely manner – and including managing the website development agency
• Manage the process of updating our catalogue, including ensuring the information and programmes are accurate, and working with external agencies to present the programming and the company as best in class
• Work closely with broadcasters to support their launches of our key brands across global territories
• Partner with the digital team and Social Media Executive to help build online audiences for our IPs, and add brand marketing value to their strategies and campaigns
• Track campaigns, transmission dates, ratings, and release dates across all markets and share information with relevant teams
• Contribute to our corporate communication tools, including internal and external newsletters, website, and social media platforms ensuring kept updated
• In-depth knowledge of the content library, able to identify episodes and clips to support brand marketing activity
• Provide marketing support to the Brand and Marketing Director – principally but not limited to the creation of pitch decks, presentations and marketing initiatives

Knowledge & Skills

• Any relevant brand and/or marketing experience (2 years +) within a busy team at an entertainment company, creative agency, or corresponding company will be considered
• Expertly manage multiple projects at any one time, with excellent organisational skills and ability to meet deadlines
• A keen interest in children’s television content, and knowledge of our core IPs
• An understanding of production and distribution in the TV industry advantageous
• Knowledge of social and digital marketing
• Strong IT skills
• Knowledge and ability to use Powerpoint essential and Photoshop a plus
• Good communication skills and attention to detail
• Demonstrate initiative and drive to deliver a high standard of work

Reporting To

Global Brand and Marketing Manager

Contract Type

Permanent

Hours

09:30 to 6pm

We will consider flexible working requests for all roles, unless operational requirements prevent otherwise. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

If you apply for this role, your personal information will be used by Banijay UK for recruitment purposes and in accordance with our Recruitment Privacy Policy https://www.banijay.com/privacy-notice/

We are an inclusive and disability confident employer. We actively encourage applications from individuals from diverse and under-represented backgrounds and are committed to providing a creative and inspirational home for all people. To make sure we are inclusive and accessible to all, please let us know if you require any reasonable adjustments or assistance either to help you with your application or whilst working with us.

Banijay Kids and Family